Personal & Professional Wisdom

The Indian Market: Building A Case for Local Languages

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India has become a giant marketplace in recent years. She is becoming a critical player in e-commerce as she starts the transition to a cashless society with online services like Paytm. This major transition arrived with a changing trend in globalization and with the increase in internet connectivity and the resultant e-commerce. Inevitably, the focus strongly shifts to localizing in more than just English and Hindi, to be able to cater to the rest of India who speaks the another 21+ languages. This large consumer group in India, the fast-growing middle class, increased access to mobile phones across all strata […]

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Michele Carlson and Diana Ballard talk LocWorld35

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Marketing committee content contributor, Anagha Patil speaks to two W.L. members about #LocWorld35 – Michele Carlson and Diana Ballard. Michele Carlson is the Chapter Manager for Women in Localization’s Silicon Valley chapter. She is the Senior Localization Manager at Survey Monkey. Michele will host a session titled, “Translation is Dead” as part of the Core Competencies track with presenters Aido Bermudez from Lookout and Káre Lindahl from Venga Global. Michele says, “(I am) so excited to attend LocWorld Silicon Valley this year. The program line-up is outstanding with speakers engaging in hot topics across the industry. Can’t wait to see […]