Women that Rock

Localization at Mayo Clinic Means Putting the Patient’s Needs First

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If you are a Fortune 500 company, your reasons for investing in localization often include expanding and growing your global sales. But if you are Mayo Clinic, the #1 ranked hospital in the United States according to U.S. News & World Report, your primary objective for localization is to ensure the needs of the patient come first. Gianna Martella, Senior Editor for the Global Business Solutions Unit at Mayo Clinic, said Mayo Clinic fulfills this goal by providing accurate and actionable health information for patients. With its full website in English, Spanish and Arabic, and microsites in Simplified Chinese and Portuguese, […]

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Women in Localization 10th Anniversary Gala an Opportunity to Give Back

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SUNNYVALE, California, USA, November 13, 2018. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is thrilled to announce their 10th Anniversary as an organization dedicated to supporting Women in Localization. They celebrated their anniversary by giving back to Translators Without Borders and inspirational wisdom from Silicon Valley leaders, Anna Yen and Lisa Stone. Members and supporters of Women in Localization gathered the evening of Friday, October 5, 2018 to celebrate the organization’s 10th Anniversary at Fairview Crystal Springs in Burlingame, CA. The gala event marked a decade since Women in Localization was founded to provide […]

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WOMEN IN LOCALIZATION ANNOUNCES NONPROFIT STATUS

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SUNNYVALE, California, USA, September 17, 2018. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is excited to announce certification as as a 501(c)(3) tax-exempt nonprofit organization. Section 501(c)(3) of the Internal Revenue Service Code provides tax exemption for groups organized and operated exclusively for charitable purposes. By generating donations, raising awareness, and encouraging efforts that will benefit the advancement of women in the localization industry, Women in Localization will clearly be fulfilling a charitable purpose. In honor of this important milestone and keeping with its mission to promote women and the localization industry, Women […]

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Global Expansion Committee – 2018 Update

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Women In Localization has been expanding globally for the past few years and  going global Is methodically curated by a Committee. Women in Localization’s Global Expansion committee is chaired this year by Michele Smith, W.L. Board Member. Executive Director Kristin Gutierrez is responsible for partnering with Geo Managers Cecilia Maldonado for the North Americas, Miyuki Mori for APAC, and Maria Kania-Tasak for EMEA. Also serving on the committee is Valeria Barbero who manages Geo Chapter Content, Kate Kovtun as Social Media Lead and Maria Jesus de Arriba Diaz as Chapter Committee Assistant. Our committee would like to share what we […]

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Game On: Two Women Smashing Gaming Localization Stereotypes

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While roughly half of all online gamers are women (42% in 2015), there is a widespread belief that the gaming industry is unwelcome to women. Only one in five game developers is a woman and female gamers have faced online or in-game sexism, hostility, harassment and even death threats, the worst example being 2014’s Gamergate controversy. Gender stereotypes persist, such as the belief that girls can’t play as well as men or play “stupid” games like role playing or interpersonal relationship games. Additionally, anatomy used in female game characters can tend to be male-focused (for example, think 1990s Lara Croft). […]

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Diversity in Localization: Entertainment Localization

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  Loy Searle is a Board Member and VP of Women in Localization and has worked in the localization industry for 20+ years. Loy has led content and globalization teams at JD Edwards, Mincom, Google, and Intuit. Most recently, Loy served as VP of Localization Operations at Deluxe Entertainment Services Group in Burbank, California. I connected with Loy to talk about her recent experience in entertainment localization, to learn more about this part of the industry, and to see how it’s different from technical or traditional localization. What attracted you to moving to Los Angeles and working at Deluxe? I’m […]