Women that Rock

Women in Localization: 10 Year Anniversary – Keeping It Fresh

Posted on

Keeping it fresh! What keeps you in the localization industry? Co-author: Mimi Moore, Vikki Carter On its tenth anniversary, we asked a few Board members of Women in Localization (Anna Schlegel, President and Co-Founder, Silvia Avary-Silveira, CFO and Co-Founder, and Sonia Oliveira, Director, Executive Partnerships) to enlighten us on their experiences and thoughts for the future, looking forward to the next ten years of this wonderful organization. Mimi Moore and Vikki Carter are both members of the Women in Localization (W.L.) content team. They found themselves in the somewhat unusual position of being on opposite sides of the world, with […]

Blog

Global Expansion Committee – 2018 Update

Posted on

Women In Localization has been expanding globally for the past few years and  going global Is methodically curated by a Committee. Women in Localization’s Global Expansion committee is chaired this year by Michele Smith, W.L. Board Member. Executive Director Kristin Gutierrez is responsible for partnering with Geo Managers Cecilia Maldonado for the North Americas, Miyuki Mori for APAC, and Maria Kania-Tasak for EMEA. Also serving on the committee is Valeria Barbero who manages Geo Chapter Content, Kate Kovtun as Social Media Lead and Maria Jesus de Arriba Diaz as Chapter Committee Assistant. Our committee would like to share what we […]

Blog

The Lowdown on Translation Crowdsourcing: Overview and Benefits for Volunteers

Posted on

  Back in 2008, Facebook asked its users to help translate its then unlocalized site into other languages – within a year of launching this project, Facebook was available in 16 languages. Following Facebook’s success with translation crowdsourcing, other companies and organizations started to adopt the idea of utilizing volunteer translators for their localization needs. The rest is history, with more success stories or failed efforts. Because volunteers donate their translations without getting paid, many tend to assume that translation crowdsourcing is cost-free to implement; however, this is far from the truth. The engineering cost of building and managing a […]

Blog

Challenges and opportunities: How do you support complex medical clients?

Posted on

If you are a business development manager for a localization company, focussed on winning new life sciences clients, what level of expertise and knowledge do you think is important to possess when talking to a new prospective buyer of your services? If you are a project manager in this field, how much knowledge is enough in order to take good care of a client, to ensure they receive the deliverables they are expecting? Admittedly, working on projects or winning deals with companies in this market can be more challenging than others, as there is so much information to take into […]

Blog

Game On: Two Women Smashing Gaming Localization Stereotypes

Posted on

While roughly half of all online gamers are women (42% in 2015), there is a widespread belief that the gaming industry is unwelcome to women. Only one in five game developers is a woman and female gamers have faced online or in-game sexism, hostility, harassment and even death threats, the worst example being 2014’s Gamergate controversy. Gender stereotypes persist, such as the belief that girls can’t play as well as men or play “stupid” games like role playing or interpersonal relationship games. Additionally, anatomy used in female game characters can tend to be male-focused (for example, think 1990s Lara Croft). […]

Blog

Women in Localization, “Déu n’hi do”

Posted on

By Anna N Schlegel, Chair and co-Founder, Women in Localization “Déu n’hi do” is a Catalan expression I have never been able to translate to another language, but it means something along the lines of “OMG”, “You are achieving a lot”, Catalans use it to express admiration, or to confirm that “Wow, this is quite a bit”. This applies to Women in Localization. Large magnitude. When I asked our teams for a progress recap to prepare for our mid-year Board review, I had to take a moment to sit down to embrace the width, depth, and speed of this organization. […]

Blog

LocWorld37 Warsaw

Posted on

Women in Localization @LocWorld37 Warsaw Women in Localization (W.L.) is looking forward to LocWorld37 June 6-8, 2018 in Warsaw, Poland. LocWorld is a great venue to not only connect with Localization Professionals but also connect with Women in Localization members from all over the world. Here is what we can look forward to at this upcoming conference. Connecting with W.L. at LocWorld37 is easy. We will have a booth at the event where you can learn about our organization. You can also have lunch with fellow members at dedicated tables every day during the conference. Our very own Geo Manager […]

Blog

Miyuki Mori

Posted on

This impressive group of Women in Localization met at LocWorld Tokyo earlier this month. Miyuki Mori, the APAC Geo-Manager for Women in Localization, helped coordinate the group’s activities and supported and contributed to the organization of LocWorld. In the interview she tells us about herself, about her new role and about LocWord and localization in the crucial Asian markets. Well done Miyuki, you did an amazing job!   1. What is your name and what do you do? My name is Miyuki Mori.  I am a freelance marketing and business consultant in the localization industry in Japan. 2.What is your […]

Blog

Selling Localization Services into the Life Sciences Market

Posted on

As a Business Development Manager in the Localization industry, what do you need to know and how do you approach the task of selling your company’s services into the broad field of life sciences? At first glance, particularly for a new recruit to the industry or to the field of sales, the paths to take to achieve some level of success could seem at best daunting and challenging, at worst complicated and difficult to know where to start. With almost twenty years in the localization industry, the last ten of which focusing on the life sciences market, I do remember […]

Blog

An Interview with Erica Haims Executive Director of W.L. Marketing Committee

Posted on

Years ago, at the San Francisco Localization Unconference, I met a cheerful, bright woman who told me that everybody seemed to be talking about localization in a way that did not resonate with her line of work. And yet she was working in localization! That was my first meeting with Erica Haims and we have been friends ever since. Erica Haims is an expert in marketing globalization and participates in many panels and discussions on the engineering and systems world, too. She is, a globalization pro.  Marketing Localization continues to be very present within digital transformation efforts, where data is […]