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GALA 2019 Munich Explores Artificial Intelligence in the Language Industry

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As LocWorld39 in Kuala Lumpur ends, another big event in the language industry is waiting to start. Swooshing across the globe from Asia to Europe, localization professionals will be meeting again at the end of the month to participate at GALA’s 2019 annual conference, taking place in Munich March 24-27, 2019. A jam-packed agenda has been shaping up with a main focus on the exciting yet still unsettling relationship between humans and advanced technology in the language business. Is it a friendship or a battle? Is artificial intelligence friend or foe to our business? These questions will be explored, as […]

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Transcreation Quality – What Defines It?

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Measuring translation quality has evolved with tried and tested metrics to evaluate linguistic accuracy and fluency. More often than not, these measurement techniques are applied to transcreation when a different approach may be more beneficial. Since creativity is at the heart of transcreation, the standard quality metrics often won’t cut it for measuring whether the messaging hits the mark or not. Instead, we need to think differently and combine the measurement of two components – 50% linguistic quality and 50% content creation quality. Transcreation is about recreating the emotional impact and meeting the content objective from one language to another. […]

Personal & Professional Wisdom

Balance for Better – International Women’s Day

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Happy International Women’s Day to the AWESOME women around! It’s time to embrace the women power and leaning in together!  This is the year of “Balance for Better”. Excellence does not differentiate between genders rather it recognizes talent and taking it to the next level. In today’s times’ workplace gender equality can only be achieved where employees are able to get similar rewards, opportunities for similar roles, equal pay, equal recognition regardless of gender.  Each time you add a new employee to your team, you are bringing in a new perspective to the entire group. As much as globalization is important to take your business to the […]

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A Tech Writer’s Handbook for Globalization

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Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their work. When it comes to versatile writing and international communication, Andrew Owenhas really seen it all. His career as a journalist, sailor and a tech writer (since 2006) has carried him from misty London and Dublin to New York, Sydney, Auckland and Wellington and from large international tech corporations to start-ups. Despite being busy with a new project in Dublin, Andrew arranged time for an interview and shared the following “top tips” about recent trends in the field. When […]

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8th March 2019 – What better day to celebrate than International Women’s Day?

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With Spring just around the corner (here’s me being wildly optimistic about the British weather…), my thoughts turned to what exciting things will be happening in our industry and others where women are excelling and moving up in their roles, careers and life aspirations. Will you be celebrating those special friends in your life who go out of their way to help others succeed? What about those colleagues who quietly keep their head down at work but do an amazing job and never draw attention to themselves? Or perhaps you yourself have excelled in something over the past year. We […]

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Accent Coach ESL: Love to Hear You Speak!

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Anyone who has studied a second language understands how challenging it can be to master spoken sounds in other languages. Even after a person has become fluent, they may have a pronounced accent that requires the listener to strain to understand what is being said. “If something has to be repeated more than twice, it is likely that the listener is no longer engaged, and the vital human connection that is part of all fluid conversation has been broken,” said Veronica Adamson, Director at Accent Coach ESL, who works with professionals at multinational companies to improve English pronunciation and reduce […]

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Women in Localization Members Present @ LocWorld39

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It will be nearly impossible not to catch a Women in Localization (W.L.) member speaking at LocWorld 39 in Kuala Lumpur. Out of the 25 panels and presentations taking place on February 27 and 28, six of them will include someone representing W.L. Members of the organization, which strives to build a global community for the advancement of women and the localization industry, include the following LocWorld39 speakers and panelists: VMware’s Sarah Qiao on using MT for shallow translation Cloudflare’s Claire Tsai on entering the ASEAN market Alibaba’s Celina Cao, who appears in the program three separate times, to discuss […]

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Women in Localization Beijing Chapter Holds Leadership Event

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Recently, a survey of Fortune 500 companies showed that companies with a higher percentage of women managers have better financial performance than companies with a lower percentage. This also holds true for industries such as technology and the Internet. On December 6th, 2018 Women in Localization Beijing Chapter held their third salon event in the headquarters of Beyondsoft. Three female managers were invited to this event, giving talks on the topics of localization, language service, and career leadership. Although it was freezing cold outside of the room, participants showed great enthusiasm for this sharing. The first speaker was Mimi Hills, […]

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An Introduction to Subtitling

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SUBTITLING Subtitling is the process of translating spoken dialogue into written text on the screen. It is a type of audiovisual translation, with its own set of rules and guidelines. Uncle Tom’s Cabin was the first movie to be subtitled in the year 1903. In those days subtitles were known as intertitles. But after the introduction of sound in movies, the first showing of a subtitled movie was in the year 1929, The Jazz Singer with French subtitles. Since then, developments in technology have changed the way subtitles are created and presented on screen. SUBTITLER A Subtitler is the linguistic […]

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Growth Pains – How Nordic Food Start-Ups Shape their Products for New Markets

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Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The main motivation for our study was to accumulate knowledge so that we could educate and better train product development professionals and support product development and innovation in the food industry.”  Tua Björklund, 2018 According to Tua, storytelling and the use of social media was much […]