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Envisioning the Perfect Enterprise Globalization Team – From Strategy to ROI

Video

Summary

Enterprises in the Silicon Valley and other hot “incubator areas” compete fiercely for positioning, revenue, and being first to market. But penetrating global markets doesn’t happen overnight. The machinery needed to launch and sustain global growth includes executive commitment, site investment, strong HR policies, legal compliance, partnerships, joint ventures, and more. The one team that has a part in all of this is the globalization team. In this webinar, we’ll indulge our fantasies and describe what it would look like to have the ideal globalization team. It is comprised of the right professionals, it is highly functional, it is aligned with executives, and the team is full of morale and enthusiasm. It also turns out that it is not all about translation, or even strategy. Rather, it is about balance, alignment, and efficiency.

Presenters

Anna N Schlegel

Anna N Schlegel is currently Sr. Director of Globalization and Information Engineering at NetApp Inc. Her professional background encompasses 20+ years of leading globalization, digital and tech pub teams at Cisco, VMware and Xerox. Anna is a native of Catalonia, and holds a Masters in German Philology from the University of Berlin and is fluent in 6 languages. Anna is a co-founder of Women in Localization and the Kenyan education foundation “Imagine Educating Everyone”. Anna is also part of the Executive Steering Committee of Women in Technology. Anna is based in the Bay Area in CA and is a co-founder of Women in Localization.