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WLDE – Localizing for a Global Audience in the Travel Industry
September 12, 2018 @ 6:30 AM - 9:30 PM
In today’s globalized climate, international organizations strive to localize their content in the most sensible way – globalization adds yet another layer of complexity. We need to constantly revisit our answer to the question “How much adaptation is needed to be locally relevant?”
Learn from Booking.com and KAYAK experts, how globalization impacts the way they localize their content. The aspects they will cover range from localization design to terminology, from quality to user tests and cultural awareness. Find out about the challenges that Booking.com and KAYAK experts face and their successes.
Join us at the Booking.com office in Berlin and remotely via video conference, and engage in an open conversation about how to tackle the different aspects of localizing for a global audience.
6:30 PM – Entry, Welcome Drinks and Nibbles at Booking.com in Berlin
7:00 PM – Welcome / Start of Video-Conference for Remote Access
7:15 PM – 3 Mini-Presentations from Booking.com
7:50 PM – Q&A and Open Discussion
8:15 PM – Networking, Drinks and Food / End of broadcasting
9:30 PM – Closure
This event is free, however, registration is required to participate.
Men are welcome, professionals from other industries too. Just be aware: if we run out of space, we will give priority to current Women in Localization Germany members.
We would like to thank Booking.com for welcoming us at their Berlin offices, providing the technology to join the event remotely, and inviting all participants in Berlin to food and drinks!
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