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6:30 AM

WLDE – Localizing for a Global Audience in the Travel Industry

September 12, 2018 @ 6:30 AM - 9:30 PM
Booking.com in Berlin, Booking.com Berlin Office Behrenstraße 19
Berlin, 10117 Germany
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In today’s globalized climate, international organizations strive to localize their content in the most sensible way - globalization adds yet another layer of complexity. We need to constantly revisit our answer to the question “How much adaptation is needed to be locally relevant?” Learn from Booking.com and KAYAK experts, how globalization impacts the way they localize their content. The aspects they will cover range from localization design to terminology, from quality to user tests and cultural awareness. Find out about the challenges that Booking.com and KAYAK experts face and their successes. Join us at the Booking.com office in Berlin and […]

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