Blog

W.L. President Anna Schlegel Reflects on 2018 and the Secret Sauce for 2019

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As the year is quickly moving toward its end, I wanted to give insight on how Women in Localization rolled this year. As President of the 2018 Board, I observe and pay a lot of attention as our Members, Board, Committees, Partners, Sponsors and Advisors drive leadership in our globalization profession. I try to read the tea leaves while also keeping quiet and listening.

I recently sat down all alone – a rare occurrence! – with a cup of coffee, no kids, no noise, to make a list and reflect on what we accomplished this year. The list grew kilometric in just a few minutes. Once you pull it all together, it is to be celebrated and bow – I bow to the list! How did we get this focused, this purposeful and show so many results? Why do we want to belong and lead our industry so much?

In our list of accomplishments, I had an “aha!” moment. Holy smokes, this year alone we drove 64 innovation sessions. 64. Sis quatre. Six-four localization innovation sessions. The carefully planned events, led by local Chapters, discuss all aspects of globalization: technology, platforms, quality, vendor management, mentoring, innovation, and engineering, but they were also celebrating our women, with discussions on how to manage it all. We all know the answer to that one…run for the hills!

We continue our strategy to let more and new faces try leadership through our organization. Our Board sponsored 15 Committees this year. That translates into 15 new leaders who formed Committees to lead our business, to drive our goals, to cross collaborate and to take care of our ever-evolving organization. Dynamic as a noun explodes here.  Some of those Committees have nearly a dozen people on them. The Committees are led by Executive Directors who are charged with leading their area and developing solutions for the organization. Some of these Committees have been around longer than others. For example, Marketing and Chapters are more established and help guide new Committees as they ramp up. We are also kicking off two new Committees, one for Mentorship and another for Global Growth. We are also thinking of starting a Committee for metrics… You see? We don’t rest. There are too many dots to connect and a plethora of incredibly capable women to lead. The Board connects all those dots to empower and train in leadership. Sometimes we get it right, sometimes we get it wrong. But it is our values and ability to collaborate that gives us the framework to lead and steer our organization.

With 2019 right around the corner, we are now in succession planning mode. Who are the next leaders, do we move some chairs around?

We just celebrated our 10th year anniversary and became a non-profit. We launched Chapters in Singapore, Poland, Utah and Beijing. We opened an Office of the Chair that mimics all supporting key roles of a large organization. We participated in every single industry event with our awesome partners GALA, and Slator, and LocWorld.

Our focus for 2019 will be all about our Members. Get ready for that, as well as much more training for Members, and more opportunity to participate in our leadership fabric. And of course, as good globalizers…more Chapters!

I will announce a new President come January 1st and I am so excited to see new leaders shine through. If you are interested in an open position let us know. We are here to mentor, sponsor and help you with your localization dreams!

 

Anna N Schlegel

President, Women in Localization

@annapapallona

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Women in Localization Announces Six New Chapter Launches So Far in 2019

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MOUNTAIN VIEW, California, USA, August 18, 2019. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is delighted to announce the launch of six (6) new Chapters, expanding from 16 to 22 worldwide chapters so far in 2019. Women in Localization is now active in 15 unique countries.

Located in Russia, Eastern Canada, Colorado, Texas, India and Los Angeles, 2019’s new Chapters provide highly sought after networking and educational opportunities for people who work and have an interest in the localization industry.

“I’m so excited to announce the opening of these new Chapters,” said Women in Localization President Loy Searle. “It was a big goal for us to open six Chapters in the current year and make Chapter launches a sustainable and repeatable process. Last year we spent a lot of time building our foundations, which has enabled this year’s focus on growth and outreach into new markets.”

Program Director for Women in Localization’s Global Growth committee, Michele Carlson, echoes the excitement while praising the hard work, dedication and teamwork needed to start each new Chapter.

“I am amazed by the talented and motivated group of women leaders from all over the globe who wanted to open chapters in their communities,” Carlson said. “Although the women leadership teams span diverse countries and cultures, they all have a common bond of wanting to create a community where they feel supported to grow in our field. This bond of community has brought six new Chapters to life. It’s wonderful to see the new connections being made already all over the globe.”

Launching a new Chapter truly takes a global village. Led by dedicated local leaders at each Chapter, plus Program Director Michele Carlson, Geo Managers Rachel Lord (Americas) and Maria Jesus de Arriba Diaz (EMEIA), each new Chapter offers opportunities for networking, career advancement and personal enrichment.

Russia, Eastern Canada, Colorado, Texas and India completed their inaugural events earlier this year, introducing Chapter leadership and focusing on education and networking opportunities.

The Los Angeles Chapter inaugural event in will be held August 21, 2019 at Netflix. Interested parties should register for the event and become a member of Women in Localization to keep up to date on future events.

“Opening new chapters strengthens the work that W.L. does in support of professional equality and the advancement of women in the localization industry,” said Cecilia Maldonado, Women in Localization Board Member and head of Chapters and Global Growth. “We train, support and empower women around the world, enabling them to become great leaders.”

About Women in Localization

Women in Localization (W.L.) was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova and Anna N. Schlegel, and is the leading professional organization for women in the localization industry with over 5,000 members globally. Its mission is to foster a global community for the advancement of women and the localization industry. It aims to provide an open, collaborative forum where women can share expertise and experience and help each other move forward in their careers. Started in the San Francisco Bay Area, W.L. has expanded its membership to include women across the globe, encouraging members to meet in other local geographies.

To learn more, visit www.womeninlocalization.com. You can also follow W.L. on LinkedInFacebook and Twitter.

Personal & Professional Wisdom

Types of Translation Scams and How to Avoid Them

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With the increase in communication through the internet, scammers have found ways to practice among the people. The translation industry is no exception and is vulnerable to a wide variety of scams. At times the scam happens innocently without you knowing, only to find out after the damage is done. Unless you understand the red flags that someone might be a scammer, you could lose a lot of money and waste a lot of time as well. In this article, you will get to learn a few of the challenges related to translation scams. 

Stealing of your CV

With current technology, it is easy to find a job by posting your CV online to market yourself to the translation industry. What you do not know is that someone else may take your CV and change the contact information to theirs. In turn, they get translation jobs on your behalf and continue earning. The worst happens when they are not competent to handle the work. Your reputation is impacted when scammers do low quality work since they do not care about safeguarding your name.

How to avoid the CV stealing scam

Since prevention is better than a cure, there are ways to protect your CV from scammers. One option is to avoid offering a huge amount of information. One might wonder how the CV will then attract potential clients. While writing a less detailed CV, ensure that you include the services an employer might be looking to hire you for. It is important to let the client know that some of your information has been omitted to protect from getting scammed. Scammers also are too lazy to go through a PDF document, so a PDF is an excellent way to submit your CV. A serious client will find time to open the document since their interest is quality work.

Overpayment by the client

After submitting work, how sweet it is to find that the client sent a check with a much larger amount than expected. At this point, you think that your excellent effort and commitment earned you this bonus. Later in the day, the client calls to request the extra amount be returned as they made a mistake during the transfer process. Innocently, you do as they ask only to find out that the original amount has never cleared. Both your valuable time and money have been snatched away by a scammer.

How to get rid of client check overpayment

You can avoid scammers by being strict about not accepting payment via check from translation clients. Let clients use money transfer facilities instead to ensure your safety.

Paying to get a translation job

Have you ever heard of people paying to get paid? The idea itself seems a scam, but scammers are sly and will deceive you with different tales. Some will ask for a processing fee for you to get the job. Others will ask for payment for a particular tool that comes with the job while others will talk of a course you should take for certification. You wonder why you need these things since you offer your services to other clients who don’t have these requirements, but since you want to avoid losing this client, you fall for their lies.

How to avoid the payment lies

It is simple. Work with people who are offering jobs without extra conditions. As long as you trust your skills, you are good to turn down some offers especially when offers are too good to be true.

In conclusion, there are many translation challenges, scammers being one of the most significant. Having identified some of the problems in the article, as a translator, you now have several ways to avoid getting scammed, wasting your time, risking your market reputation and losing a lot of cash.

Past Chapter Events

WL Eastern Canada chapter kickoff event

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Women in Localization has officially arrived in Canada! WLEC kicked off their first event, sponsored by Spotify, on June 5, 2019.

The chapter’s leadership team introduced themselves and their goals for the new Canadian chapter, followed by a Q&A session with the audience. This led to lively discussion around the current state of translation programs in Canada, the need to better prepare graduates for the workforce, and opportunities to provide more education around translation and localization technology.

You can reach chapter co-founder Kathrin Bussmann’s full write-up of the event and watch the video below.

Thank you to Shopify for sponsoring the event and Rodrigo Pizarro for contributing as videographer.

News

Women in Localization Announces New Los Angeles Chapter Launch

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MOUNTAIN VIEW, California, USA, July 18, 2019. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is delighted to announce the launch of a new Chapter in Los Angeles. This will be W.L.’s twenty-second (22nd) Chapter.

Leading the Women in Localization Los Angeles (WLLA) chapter is Sue Bolton, Globalization PM Manager at Netflix and Founder of Transformative Visions Life Coaching. She is joined by Kristy Sakai, CEO at Supertext USA, Inc., Nora Snee, Localization Project Manager at Netflix, Marina Ilari, freelance linguist and podcaster, and Nika Allahverdi, Content Marketing Manager at Nimdzi Insights.

“I moved to LA in 2017 and was surprised that no localization industry bodies existed, particularly Women in Localization, as I am passionate about women’s success,” said Sue Bolton, LA Chapter Manager.

The Chapter plans to host events in Los Angeles to bring local members in all phases of their careers together in support of Women in Localization.

The Chapter’s inaugural event will be held at Netflix on August 21, 2019 from 6-8pm and feature networking and Chapter kickoff activities, an introduction to Chapter leadership and a presentation about Netflix. Interested parties are encouraged to register for the event and become a member of the LA chapter of Women in Localization to keep up to date on future events.

The Los Angeles Chapter can be found on Twitter, Facebook and LinkedIn.

“LA has been waiting for a Women in Localization Chapter to open and form a strong, supportive community in this diverse, multilingual, globally-minded city,” said Bolton. “I’m thrilled that we now have this opportunity to support women in this area!”

About Women in Localization

Women in Localization (W.L.) was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova and Anna N. Schlegel, and is the leading professional organization for women in the localization industry with over 5,000 members globally. Its mission is to foster a global community for the advancement of women and the localization industry. It aims to provide an open, collaborative forum where women can share expertise and experience and help each other move forward in their careers. Started in the San Francisco Bay Area, W.L. has expanded its membership to include women across the globe, encouraging members to meet in other local geographies.

To learn more, visit www.womeninlocalization.com. You can also follow W.L. on LinkedIn, Facebook and Twitter.

 

Personal & Professional Wisdom

If I Knew Then What I Know Now: Career Advice from Localization Industry Veterans

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Blog Author Lara-Ashleigh Pieterse
Blog Author Lara-Ashleigh Pieterse

Starting out in a career can come with many challenges. The localization industry is no different. As you get through your first three months, then six months, then one year, things start to get easier and you learn that you can face the challenges that are thrown at you. For those of you that have been in the industry for a while, take a minute to think about the obstacles that you have overcome in your career. If you could go back and give your younger self advice, what would you say?

We interviewed four women in the localization industry to find out what lessons they have learned, what they would do differently, and what advice they would give to those who are just starting out.

Anna N. Schlegel is the co-founder of Women in Localization and has over 25 years of experience in the industry. She is Vice President, Global Portfolio Lifecycle Management at NetApp and is a well-respected leader in the globalization community.

Anna N. Schlegel
Anna N. Schlegel

For Anna, learning how to communicate effectively was essential to building her career. “Take executive communication classes,” said Anna, “and train yourself to say what you need to say in as few words as possible.”

Anna’s advice for those who are just starting out?

Be careful who you partner with. Not only at work and in business but also in your life. “Some people are just not nice, and that’s that. It took me many years to realize that some people don’t play well with others. Leave your Manager if he/she is not nice – there are many awesome managers out there.”

No one will promote you, you must promote yourself. “You have to prove that you are already at the next level. Do this by studying, learning new concepts, attending networking sessions, and getting enough sleep!”

Monica Bajaj has been in the industry for almost 20 years and currently is Director of Engineering at Ultimate Software. She serves on the board of Women in Localization as a Chief Compliance Officer for Technology, GDPR, and Security initiatives.

Monica Bajaj
Monica Bajaj

What does Monica suggest for others starting out in the industry?

Work smart and not just work hard. “During my first job in leadership, I used to work at least 18 hours every day trying to constantly prove myself. This took away my time from my family and caused an imbalance. Looking back, I realize that it’s not worth it at all. Over the years, I have learned that work keeps changing but family is one thing that is constant. Had I known this before, I would have had more balance and more time with my family. Luckily, it lasted only for a year and I learned it sooner rather than later.”

Be fearless. “Use your fear as your fuel so that you can get out of your comfort zone and not worry about what others might think. Always stand up and speak up so that everyone understands how you need to be treated. As Oprah Winfrey says, ‘Think like a queen, a queen is not afraid to fail.’ Lessons from failures are opportunities.”

Ask questions and don’t assume anything.“Communication is the secret sauce of clarity. When in doubt don’t hesitate to ask questions. This will create transparency and help everyone to be on the same page.”

Katrin Drescher,leading the Women in Localization Ireland Chapter, has over 18 years of experience in the industry. She has served in many different roles from program management to people management and is now Director of Globalization at Tenable.

Katrin Drescher
Katrin Drescher

Here is Katrin’s advice for localization industry newbies:

Assume positively.“Over the years I have learned to trust that nearlyeveryone has good intentions, even though it may sometimes not come across that way. Listen, seek to understand, re-think your approach, and help to find common ground when you encounter resistance vs. fighting opinions which often leads to dead ends. If you don’t get further taking this approach, let it go and re-orientate for your own sake and sanity. There are enough people and organizations out there who want to work together doing good.”

Speak up, get out of your comfort zone.“I deliberately do things regularly that I feel a bit uncomfortable with – like speaking at events or addressing people in the organization whom I don’t know or happen to be more senior with a direct question. Trust your good intent and your inner voice and simply dive in, without pondering too long if it’s the right or wrong thing to do. More often than not the reaction will be positive.”

Explore your options, shape your role.“Think of the industry as a springboard to many different career possibilities. A lot of people think of becoming a project manager, translator/linguist, or language manager, but today roles blend more and more and can be a hybrid across disciplines like language, marketing, sales, engineering, or research. Look for what’s needed around you and propose a role description that would help the company achieve its goals – and go for it!”

Finally, we have Cecilia Maldonado. Based in Argentina where, 20 years ago, there was no localization industry at all, Cecilia broke new ground and has worn many different hats in the process, from translator to event organizer. Cecilia co-founded, managed, and merged language service companies, co-founded the first language industry association in Argentina, and has over 20 years of experience in the localization industry.

Cecilia Maldonado
Cecilia Maldonado

Here is what Cecilia has to say to those starting out:

Passion, professionalism, and hard work. “Passion and hard work take you places, and professionalism helps maintain your credibility over time. Together with visibility, these are key to personal and professional growth.”

 Take the time to learn and be trained. “If I had the chance to do anything different, I’d start my career in a translation company or something similar instead of having to learn everything I know the hard way, but I had no choice back in Argentina in 1999.”

Be nice to people. “Respect people’s differences and opinions and always do what you think is right. If you can stand proud after 20 yearsof networking and participating in the industry, then you’ve done things right.”

Although we can’t go back in time, we can certainly learn from our mistakes and share our knowledge and experiences with others. In this industry the possibilities are endless, so be fearless, go into the unknown, and help pave the way for others wanting to follow.

Seeking guidance in the localization industry or want to pass on your wisdom and empower others? Consider joining the Women in Localization Mentor Matchmaking Program.

 

 

News

Women in Localization Announces New India Chapter

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Women in Localization (W.L.), the leading professional organization for women in the localization industry, is delighted to announce the launch of a new Chapter in India. This will be W.L.’s twenty-first (21st) Chapter and first Chapter in India, expanding W.L.’s global reach into 15 unique countries.

Leading the Women in Localization India (WLIN) Chapter is Anjali Misra, Engineering Program Manager at NetApp. She is joined by five localization industry veterans: Vidya Ramachandran, Senior Program Manager at Adobe, Madhu Sundaramurthy, Operations Head and Innovation Hub Manager at Summa Linguae Technologies, Sarita Desai, Localization Consultant, Vibha Malhotra, Software Quality Engineering Manager at Adobe, and Geeta Tuteja, Senior Lead Software Engineer Globalization at Adobe.

“We are very excited to start a Chapter in India. This was a long-awaited moment,” said Anjali Misra, India Chapter Manager. “India is a hub for language diversity and technology, both crucial aspects in localization.”

The Chapter plans to host events in Bangalore, beginning with their inaugural event from 4:00 – 6:00 pm (IST) on July 12, 2019 at Adobe India Pvt. Ltd. The event will introduce the leadership team and offer networking opportunities.

Interested parties are encouraged to register for the event on the India Chapter’s sign up page or join the Women in Localization Facebook group. Event registration will open in the next couple weeks.

The India Chapter can also be found on Facebook, Twitter and LinkedIn.

“There are a good number of women all around India involved or interested in the localization industry and keen on being part of the community,” said Misra. “We will be hosting interesting events where together we can share ideas, knowledge and best practices. Together as a community we can reach greater heights.”

About Women in Localization

Women in Localization (W.L.) was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova and Anna N. Schlegel, and is the leading professional organization for women in the localization industry with over 5,000 members globally. Its mission is to foster a global community for the advancement of women and the localization industry. It aims to provide an open, collaborative forum where women can share expertise and experience and help each other move forward in their careers. Started in the San Francisco Bay Area, W.L. has expanded its membership to include women across the globe, encouraging members to meet in other local geographies.

To learn more, visit www.womeninlocalization.com. You can also follow W.L. on LinkedInFacebook and Twitter.

News

Women in Localization Announces Sponsorship Agreement with RWS Moravia

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MOUNTAIN VIEW, California, USA, June 24, 2019. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is excited to announce RWS Moravia as a gold-level sponsor.

Women in Localization started offering Annual Sponsorship Packages in 2019, and RWS Moravia quickly jumped at the opportunity to help support the organization’s mission to foster a global community for the advancement of women in the localization industry.

RWS Moravia is a globalization solutions provider enabling companies in IT, retail, ecommerce, life sciences, legal, financial, manufacturing and travel and hospitality industries to enter global markets with high-quality multilingual products and services. RWS Moravia’s solutions include translation, localization, testing, content creation, language quality, machine translation implementations, technology consulting and global digital marketing services. Its parent company, RWS, is headquartered in the UK with over 2,500 employees worldwide, and is ranked the fifth largest language service provider (LSP) for 2018 by Common Sense Advisory (CSA).

“RWS Moravians have been active in Women in Localization for years now and recently decided to support further and be a Gold Sponsor,” said Pavel Soukenik, RWS Moravia Chief Client Acquisition Officer. “We’re committed to the organization because we believe in the power of diversity and the importance of women’s contributions to the industry. The industry as a whole is made better because of women’s knowledge and expertise in localization.”

“RWS Moravia’s continued support for Women in Localization is remarkable! They were our Gold Sponsor last year for W.L.’s 10thAnniversary Gala event in the Bay Area, they sponsored events held by local chapters around the world, and now they are our Gold Sponsor again. We couldn’t be more grateful for their support,” said Silvia Avary-Silveira, Women in Localization Co-Founder and CFO.

Support from Women in Localization’s sponsors will enable the non-profit to grow its infrastructure and global footprint, with funds going towards technology improvements, participation in industry events and educational activities.

“We so appreciate our sponsor RWS Moravia for their support of Women in Localization,” said Loy Searle, Women in Localization President. “We are able to do what we do because our industry sponsors support us! Thank you!”

If your organization would be interested in supporting Women in Localization, please contact us or check out our sponsorship page. Donations made to W.L. in the U.S. are tax deductible.

About Women in Localization

Women in Localization (W.L.) was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova and Anna N. Schlegel, and is the leading professional organization for women in the localization industry with over 5,000 members globally. Its mission is to foster a global community for the advancement of women and the localization industry. It aims to provide an open, collaborative forum where women can share expertise and experience and help each other move forward in their careers. Started in the San Francisco Bay Area, W.L. has expanded its membership to include women across the globe, encouraging members to meet in other local geographies.

To learn more, visit www.womeninlocalization.com. You can also follow W.L. on LinkedIn, Facebook and Twitter.

 

Industry Trends & Innovation

Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market

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Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has worked with an increasing number of clients from clean tech, the circular economy and digital services sectors, which seem to be some of the fastest growing industries in the Nordics.

Petra Wullings serves her clients in Finnish, Dutch and English.

As for the best part of her work, Petra describes the feeling: “When we see that all of the effort we have done for our client is appreciated, yielding results and bringing them further on the market.”

“One of the most common mistakes, despite your industry or company size, is to expect that the foreign market works the same way as your home market,” Petra commented.

Petra stressed that at first sight the new market might look very similar to the home market (even between various European markets), but the deeper you dig, the more you discover reasons to customize your market approach. Too often localization is also understood merely as translation work.

“We notice that companies who are open, ready to change and adapt are the ones who have the best and fastest chance to break through and get access to the business,”Petra said.

According to Petra, having a product that solves the problem of a potential customer in a new market (problem-solution fit) is not nearly enough. In her projects, Petra is aiming for the full circle that includes product-market-fit and business-model-fit.

“In order to be attractive, your solution should actually generate value for the client (product-market fit). But not even this is enough, the company also needs to understand the way to bring the product to the local market and how the clients want to do business with your company (business model fit),” Petra said.

Local consultants team up with designing the client’s market entry strategy process.

Petra predicts a successful entry to the market for those who manage to discover and break through all the three layers. Furthermore, Petra names customer service as the key differentiator between competitors. Therefore, succeeding in a new market requires understanding of the client’s entire value chain.

“Services should not be designed for the client, but for the client’s client,” Petra said.

Smaller businesses might have more limited resources, but Petra still advises SMBs to include locals on the team from the beginning and to hire or buy resources when necessary. Different sets of skills will be needed in different phases of market entry, and therefore it is wise to hire a (small) team of individuals or freelancers on a project basis. It is also possible, to minimize risks, to purchase market entry support services without hiring immediately. Some quick research conducted by a native speaking market expert might end up saving a lot of valuable time and resources later on.

Legal aspects of localization should be also considered. Registering your business, opening an office and establishing all the necessary legal documents can be a challenge for companies without a local network and cultural understanding. But this doesn’t hinder market research and prospecting efforts.

According to Petra, market research studies can be launched and meetings with prospective clients can be set even if the legal entity is still under construction. However, sometimes it is good to understand the market and its needs before setting up the legal entity. It could be that there’s no need for your solution on the market.

“Failing fast is also a result and can save you a lot of resources and time,” said Petra.

As a final thought, I asked Petra to give a pro-Dutch-market-entry-tip to a start-up friend over a cup of coffee (orgezellig kopje koffie — in Dutch).

“Look for support from locals, respect their advice, ask for and listen to feedback. Learn from it and be ready to adopt your product, service and your way of doing business, if necessary,” Petra said.

These canals were built to accommodate the busy merchant life during the hype of the Dutch East India Company and tulip mania.
News

Women in Localization Announces New Colorado and Texas Chapters

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MOUNTAIN VIEW, California, USA, June 6, 2019. Women in Localization (W.L.) the leading professional organization for women in the localization industry, is delighted to announce the launch of new Chapters in Texas and Colorado. Texas and Colorado will be W.L.’s nineteenth (19th) and twentieth (20th) Chapters and the first Chapters in these states.

Leading the Women in Localization Texas (WLTX) Chapter is 26-year localization industry veteran and owner and CEO of MasterWord, Mila Golovine. The WLTX leadership team will include Eva Ratti, Manager of Localization at Inspired eLearning, Natalia Noland, Translation and Interpretation Program Coordinator at Houston Community College, Leigh Turgut, Senior Quality Assurance Specialist at TransPerfect, Yuri Hayasaka, Project Manager at SDL, Olga Daggs, Manager of T&L Services at MasterWord and Jessica Rathke, Managing Director of L10N Sales & Marketing.

“Women in Localization has enabled me to get to know and learn from professionals in our industry whom I would not have otherwise met, and now we have this opportunity in Texas,” said Texas Chapter Advisor Jessica Rathke.

The Texas Chapter’s inaugural event will take place from 6:30pm-8pm June 13, 2019 in downtown Austin at the General Assembly offices (WeWork location). The event is sponsored by General Assembly and MasterWord and will feature a panel presentation and general overview of Women in Localization.

Registration for the Texas Chapter event is open on Eventbrite and the Texas Chapter can be found on Twitter, Facebook and LinkedIn.

“This event is a unique opportunity for women who work in localization in Texas to connect with their peers, mentors and industry leaders,” said Texas Chapter Mentorship Manager Natalia Noland.

Leading the Women in Localization Colorado (WLCO) Chapter is Suzanne Frank, Vice President of Global Enablement at Vistatec. The leadership team will also include Elizabeth Senouci, Director of Business Development at XTM, Glenda Leung, Ph.D., Localization Strategist at SDL, Rose Morrissey, Program Manager at Translations.com and Andrea Ulrich, LRS Team Lead at Vistatec.

“The pent-up demand for a Colorado Chapter has been overwhelming,” said Chapter Manager Suzanne Frank. “Our initial membership is more than 45 members.”

Plans are in place to host events in Boulder, Denver and Golden, Colorado, in order to include as many participants as possible.

The Colorado Chapter’s inaugural event will be 6:30pm-9pm on June 27, 2019, at the Omni Interlocken Hotel & Resort in Broomfield, Colorado. The event will feature Michal Lebowitsch Dayan, head of International Content Operations at Gaia, presenting “A Global Paradigm Shift, Challenges. Choices. Solutions”.

Interested parties are encouraged to register for the event on the Colorado Eventbrite page or join the Women in Localization Colorado Chapter LinkedIn group. Event registration is currently underway.

“We are thrilled at the opportunity to have a Women in Localization Colorado Chapter,” said Frank. “The localization community here in the Denver-Boulder-Golden area is large and continuing to grow. Having the opportunity to gather, learn and network will strengthen us and take our local localization community to the next level.”

About Women in Localization

Women in Localization (W.L.) was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova and Anna N. Schlegel, and is the leading professional organization for women in the localization industry with over 5,000 members globally. Its mission is to foster a global community for the advancement of women and the localization industry. It aims to provide an open, collaborative forum where women can share expertise and experience and help each other move forward in their careers. Started in the San Francisco Bay Area, W.L. has expanded its membership to include women across the globe, encouraging members to meet in other local geographies.

To learn more, visit www.womeninlocalization.com. You can also follow W.L. on LinkedInFacebook and Twitter.

Personal & Professional Wisdom

How to Build a Successful Localization Internship Program

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As the school year draws to a close, we head into summer internship season. While more and more companies are offering localization internships, for some busy teams, it can be a challenge to invest in training someone who will only be around temporarily. With the right balance, internships can truly be win-win, so we asked for some tips from someone whose company has built a successful internship program over three decades: Stephan Lins, CEO of MediaLocate.

MediaLocate’s home base is in beautiful Pacific Grove, California, ten minutes away from the Middlebury Institute of International Studies (MIIS), which is well-known for both its translation and interpretation programs, as well as its growing localization management program. This proximity has allowed MediaLocate to build a longstanding relationship with MIIS and its students that dates back to when the company was founded in 1988; many a MIIS graduate, including Women in Localization co-founder Eva Klaudinyova, has launched their career at MediaLocate.

Below, Stephan shares his top tips for hosting an intern and the skills interns bring to the table.

Can you share a bit about the current program and how it has evolved over the years?

Initially our internships were designed purely for linguistic QA purposes to cover some of the major languages the company offered in-house. The program had 10-15 interns with varying schedules based on ongoing project and language needs. However, as the company matured it outgrew the program’s scale, bandwidth and flexibility and linguistic QA functions are mostly outsourced to in-country contractors.

Today, while we still utilize interns for some basic linguistic review functions, now there are fewer interns (usually between 4-7) and the program has become more complex, with a key focus on project management and use of translation tools. We also have internships in localization engineering and audio/video localization.

One thing to note: MediaLocate interns typically work part-time year-round and full-time in the summer and on school breaks. Most interns stay with the company for at least six months and some internships last for over a year.

Helen Jung

What kind of localization knowledge do students have before beginning the internship?

That really depends whether they are first or second year students at MIIS. Most second year students have had a good amount of exposure to CAT tools and localization processes. Some students are also on a dual degree track, like Localization Project Management and Translation & Interpretation, and already have terrific language skills.

First year students typically don’t have a lot of localization exposure/knowledge, but they do have the advantage of time, meaning MediaLocate can provide more specific training over a longer period on the use of particular tools or programs, so that when they do graduate, they have a more rounded/expanded knowledge portfolio.

One important thing to note is that MIIS students are not typical interns. They are graduate students who usually have had several years of related job experience. The re-classification of MIIS’ localization program as a STEM degree is a testament to the caliber of graduates produced at MIIS.

Isabella Sun

You’ve helped countless students launch their careers – do you have any advice for building a win-win internship program?

In the past, MediaLocate staff have taught various courses at MIIS, and the company also hosts some localization tools for students to use. While there are a fair number of repetitive support functions, we do try to also incorporate a variety of interesting and challenging localization tasks to give interns some real-world, practical exposure.

We definitely try to make all interns feel like they are part of a team and not just “little helpers”. They take part in production and company meetings and are fully in tune with how the company operates as a whole. In order to keep the internship dynamic year after year, we either hold Q&A sessions at MIIS or host a group of incoming students for an orientation at MediaLocate.

Wei Wu

What do interns go on to do after they graduate?

It is exciting and rewarding to see our interns move into successful localization careers. While I don’t have definitive statistics for all MIIS students, I would say that there is about a 50-50 split of students who go to work for language service providers (LSPs) versus client side localization programs. “Our graduates” can be found in nearly all major LSPs, and in many of the world’s most recognizable companies like Apple, Google, Netflix, Pinterest, Salesforce, etc.

Some of them have grown into leadership positions at MediaLocate and a few of the very brave eventually start their own independent careers or companies… and sometimes they even start impactful industry organizations like Women in Localization (Eva Klaudinyova: 2 year intern, 5 year employee).

Kayla Muñoz

What are your top three tips for someone hosting an intern for the first time?

Structure. Direction, schedule, and purpose are very important. All interns go through an HR orientation and several basic training sessions, including on our ISO quality standards. They have a scheduled routine, are assigned to a lead project manager and get ongoing 1-2-1 mentorship, with the goal of eventual self-reliance and independence, rather than a daily punch list.

Flexibility. Interns are students first, employees second. We understand and recognize the challenges of balancing the demands of grad school and work. We provide a great deal of flexibility in their weekly work schedule and offer remote working options when needed.

Fun. Since it can initially seem a bit overwhelming to be “thrown” into the real world of localization, we first try to break the ice and make interns feel like they are part of the team. We either have the new “rookie group” stand up together and sing at a company meeting or have them participate in our traditional burrito eating challenge.  (Very few have ever finished the “Super Grande”). We acknowledge every single birthday in the company, celebrate many special events and have frequent company lunches, usually with cake… lots of cake!

Stephan, thank you so much for sharing your insights with Women in Localization!