Women that Rock

Why Empowering Women is Crucial to Global Business

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The language industry is dominated by women according to Common Sense Advisory. Yet, men still earn 19% more than women. But the real stories aren’t the ones that have been dissected by analysts and research reports. Rather, it’s the stories that women are afraid to share with anyone but a trusted few for fear of being portrayed as shrill and unprofessional. It’s her story of being passed up for promotions while other men advanced. Or her story of being harassed and then portrayed as “over emotional” when she reported it. And it is also my story. At one point in my […]

Industry Trends & Innovation

Heading Towards Global Success: Multilingual SEO and Localization

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Having a website well-optimized for SEO is the first step towards industry dominance. If your website ranks high for the most popular keywords within your client base in your home country, your revenue generation must be on a constant upward trajectory. And because you have conquered the local market, now could be the best time to expand globally. But there is a problem: The online domination that worked for you back home doesn’t seem to work in these new, overseas markets. Your international audiences do not seem to relate to the niche keywords that brought you huge streams of traffic […]

Global Sound Bites

Women in Localization India Chapter (WLIN): The First Event and Beyond

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The fact that localization professionals in India were missing a common platform to connect on was evident by the enthusiasm with which the first event of the Women in Localization India Chapter was received. Exceeding all expectations, the event became the biggest first event for any chapter in the history of Women in Localization, in terms of the number of participants. Started in the San Francisco Bay Area in 2008, Women in Localization (W.L.) is the leading professional organization for women in the localization industry with thousands of members globally. The India Chapter was founded in June 2019 and is […]

Industry Trends & Innovation

UX, CX and Localization: The Unsung Heroes of a Successful Product

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During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland and world capital of ICT and digital transformation, is an active tech hub and the home of Linus Torvalds, Supercell, Rovio and SLUSH, the world’s leading startup conference. Tarja currently manages localization from start to finish at HappyOrNot, a leading solution provider for immediate customer […]

Personal & Professional Wisdom

Types of Translation Scams and How to Avoid Them

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With the increase in communication through the internet, scammers have found ways to practice among the people. The translation industry is no exception and is vulnerable to a wide variety of scams. At times the scam happens innocently without you knowing, only to find out after the damage is done. Unless you understand the red flags that someone might be a scammer, you could lose a lot of money and waste a lot of time as well. In this article, you will get to learn a few of the challenges related to translation scams.  Stealing of your CV With current […]

Personal & Professional Wisdom

If I Knew Then What I Know Now: Career Advice from Localization Industry Veterans

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Starting out in a career can come with many challenges. The localization industry is no different. As you get through your first three months, then six months, then one year, things start to get easier and you learn that you can face the challenges that are thrown at you. For those of you that have been in the industry for a while, take a minute to think about the obstacles that you have overcome in your career. If you could go back and give your younger self advice, what would you say? We interviewed four women in the localization industry […]

Industry Trends & Innovation

Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market

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Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has worked with an increasing number of clients from clean tech, the circular economy and digital services sectors, which seem to be some of the fastest growing industries in the Nordics. As for the best part of her work, Petra describes the feeling: “When we see […]

Personal & Professional Wisdom

How to Build a Successful Localization Internship Program

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As the school year draws to a close, we head into summer internship season. While more and more companies are offering localization internships, for some busy teams, it can be a challenge to invest in training someone who will only be around temporarily. With the right balance, internships can truly be win-win, so we asked for some tips from someone whose company has built a successful internship program over three decades: Stephan Lins, CEO of MediaLocate. MediaLocate’s home base is in beautiful Pacific Grove, California, ten minutes away from the Middlebury Institute of International Studies (MIIS), which is well-known for […]

Personal & Professional Wisdom

Tips for Delivering High Quality Subtitles

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Being a professional subtitler for three yearsI have learned a lot from my mistakes and mentors. Here are a few tricks of the trade that help improve the quality of subtitles. Although these examples are in Hindi, the tips are helpful for subtitling in general. Do Not Translate A big no in the subtitling world is when one translates names. This is only acceptable when a proper translation exists, or the client has provided as such. A few months ago, I came across this issue while watching a Bollywood Movie on Netflix, Fanney Khan. In this, the lead actress has a […]

Personal & Professional Wisdom

Women of Silicon Roundabout – Women Leading Technology – Women of Inspiration

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Are you attending the tech event of the year – Women of Silicon Roundabout – in London this June? If not, and you’re looking to progress your career, keep up to date with what’s happening in the industry, or simply want to hear some inspiring leaders share their thoughts and wisdom, you need to book your ticket! I will be a first time visitor to this event and wanted to find out more about what we can expect from the industry and what opportunities it offers women looking into and beyond the next decade. Rather than do a little research, […]