Global Sound Bites

Member Spotlight: Valeria Barbero

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Business Director and Program Manager at Mother Tongue Program Director of WL Membership Committee Tell us a bit about yourself and your role as Business Director and Program Manager at Mother Tongue. I grew up in Piemonte, Italy. My hometown is at the border with France up on the Alps, so French has always been my second language. Later on I studied English and spent summers in London learning the language and doing small jobs to prolong my stay. I always had a global mindset and could not wait to leave the small town where I grew up. When it […]

Global Sound Bites

Booking.com Shares Localization Expertise with Women in Localization Korea Members

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Women in Localization’s Korea Chapter hosted a talk and networking event on Thursday, November 7th at Booking.com’s office in Seoul. Titled “Content Agency Introduction: Localization in a global e-commerce company, opportunities and challenges”, the presentation offered meaningful insights on Booking.com’s challenges, solutions and workflow. Attendees were kind enough to share a photo blog of the event with the rest of our Women in Localization community – thank you! A big thank you also goes out to Booking.com for hosting the event!  Group introductions Sharing insights during presentations Women in Localization members at Booking.com’s office Women in Localization members at Booking.com’s office (with Deborah […]

Blog

STEM and Localization – How STEM is Impacting the Localization Industry

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Interview with industry experts Winnie Heh and Max Troyer at MIIS   Twenty years ago, there was no opportunity to study for a degree or equivalent qualification in “localization” – it was a subject you picked up on the job, primarily by being a project manager. Now the importance of producing qualified job candidates who understand the industry and its ever-evolving technologies cannot be understated. To get a different perspective on this, I asked two well-respected members of the Middlebury Institute of International Studies (MIIS) in Monterey, California for their thoughts. Winnie Heh is Board Member, Career and Performance Coach […]

Women that Rock

Why Empowering Women is Crucial to Global Business

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The language industry is dominated by women according to Common Sense Advisory. Yet, men still earn 19% more than women. But the real stories aren’t the ones that have been dissected by analysts and research reports. Rather, it’s the stories that women are afraid to share with anyone but a trusted few for fear of being portrayed as shrill and unprofessional. It’s her story of being passed up for promotions while other men advanced. Or her story of being harassed and then portrayed as “over emotional” when she reported it. And it is also my story. At one point in my […]

Industry Trends & Innovation

Heading Towards Global Success: Multilingual SEO and Localization

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Having a website well-optimized for SEO is the first step towards industry dominance. If your website ranks high for the most popular keywords within your client base in your home country, your revenue generation must be on a constant upward trajectory. And because you have conquered the local market, now could be the best time to expand globally. But there is a problem: The online domination that worked for you back home doesn’t seem to work in these new, overseas markets. Your international audiences do not seem to relate to the niche keywords that brought you huge streams of traffic […]

Global Sound Bites

Women in Localization India Chapter (WLIN): The First Event and Beyond

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The fact that localization professionals in India were missing a common platform to connect on was evident by the enthusiasm with which the first event of the Women in Localization India Chapter was received. Exceeding all expectations, the event became the biggest first event for any chapter in the history of Women in Localization, in terms of the number of participants. Started in the San Francisco Bay Area in 2008, Women in Localization (W.L.) is the leading professional organization for women in the localization industry with thousands of members globally. The India Chapter was founded in June 2019 and is […]

Industry Trends & Innovation

UX, CX and Localization: The Unsung Heroes of a Successful Product

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During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland and world capital of ICT and digital transformation, is an active tech hub and the home of Linus Torvalds, Supercell, Rovio and SLUSH, the world’s leading startup conference. Tarja currently manages localization from start to finish at HappyOrNot, a leading solution provider for immediate customer […]

Personal & Professional Wisdom

Types of Translation Scams and How to Avoid Them

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With the increase in communication through the internet, scammers have found ways to practice among the people. The translation industry is no exception and is vulnerable to a wide variety of scams. At times the scam happens innocently without you knowing, only to find out after the damage is done. Unless you understand the red flags that someone might be a scammer, you could lose a lot of money and waste a lot of time as well. In this article, you will get to learn a few of the challenges related to translation scams.  Stealing of your CV With current […]

Personal & Professional Wisdom

If I Knew Then What I Know Now: Career Advice from Localization Industry Veterans

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Starting out in a career can come with many challenges. The localization industry is no different. As you get through your first three months, then six months, then one year, things start to get easier and you learn that you can face the challenges that are thrown at you. For those of you that have been in the industry for a while, take a minute to think about the obstacles that you have overcome in your career. If you could go back and give your younger self advice, what would you say? We interviewed four women in the localization industry […]

Industry Trends & Innovation

Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market

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Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has worked with an increasing number of clients from clean tech, the circular economy and digital services sectors, which seem to be some of the fastest growing industries in the Nordics. As for the best part of her work, Petra describes the feeling: “When we see […]