Blog

WHY LOCALIZATION IS KEY TO GLOBAL MARKETING

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More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged […]

Global Sound Bites

Booking.com Shares Localization Expertise with Women in Localization Korea Members

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Women in Localization’s Korea Chapter hosted a talk and networking event on Thursday, November 7th at Booking.com’s office in Seoul. Titled “Content Agency Introduction: Localization in a global e-commerce company, opportunities and challenges”, the presentation offered meaningful insights on Booking.com’s challenges, solutions and workflow. Attendees were kind enough to share a photo blog of the […]

Industry Trends & Innovation

UX, CX and Localization: The Unsung Heroes of a Successful Product

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During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland […]