Industry Trends & Innovation

Data Localization Laws Around the World

Posted on

Data localization laws can be a challenge for some and nearly nothing for others. After all, everything depends on where you are located and which sector you are making the data localization for due to some countries being more specific about it. It’s good to see that an increasing number of countries adopt data localization and sovereignty laws because they are a step to a better protection of personal data. We should all care about it because everyone using a computer sends this data out. According to the Australian Government’s guides, the personal data covered by such laws include: First/last […]

Blog

WHY LOCALIZATION IS KEY TO GLOBAL MARKETING

Posted on

More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged with. This results in increased opportunity and increased sales for businesses of all kinds. Global marketing is no longer an option for most businesses, it is essential for continued growth. And localization is key to global marketing. What is localization? And why is it so […]

Blog

STEM and Localization – How STEM is Impacting the Localization Industry

Posted on

Interview with industry experts Winnie Heh and Max Troyer at MIIS   Twenty years ago, there was no opportunity to study for a degree or equivalent qualification in “localization” – it was a subject you picked up on the job, primarily by being a project manager. Now the importance of producing qualified job candidates who understand the industry and its ever-evolving technologies cannot be understated. To get a different perspective on this, I asked two well-respected members of the Middlebury Institute of International Studies (MIIS) in Monterey, California for their thoughts. Winnie Heh is Board Member, Career and Performance Coach […]

Industry Trends & Innovation

Heading Towards Global Success: Multilingual SEO and Localization

Posted on

Having a website well-optimized for SEO is the first step towards industry dominance. If your website ranks high for the most popular keywords within your client base in your home country, your revenue generation must be on a constant upward trajectory. And because you have conquered the local market, now could be the best time to expand globally. But there is a problem: The online domination that worked for you back home doesn’t seem to work in these new, overseas markets. Your international audiences do not seem to relate to the niche keywords that brought you huge streams of traffic […]

Industry Trends & Innovation

UX, CX and Localization: The Unsung Heroes of a Successful Product

Posted on

During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland and world capital of ICT and digital transformation, is an active tech hub and the home of Linus Torvalds, Supercell, Rovio and SLUSH, the world’s leading startup conference. Tarja currently manages localization from start to finish at HappyOrNot, a leading solution provider for immediate customer […]

Industry Trends & Innovation

Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market

Posted on

Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has worked with an increasing number of clients from clean tech, the circular economy and digital services sectors, which seem to be some of the fastest growing industries in the Nordics. As for the best part of her work, Petra describes the feeling: “When we see […]

Industry Trends & Innovation

GALA Munich Conference 2019

Posted on

500 Globalization and Localization Professionals in Germany for a Key Industry Event From March 24thto 27th, the city of Munich hosted the 2019 edition of the GALA annual conference. With its unique networking opportunities, insightful discussions and moments of fun, the GALA conference proved again to be a must-attend event for globalization and localization professionals. This year the topic of Artificial Intelligence held the spotlight. The program included presentations from expert speakers from a great variety of backgrounds: LSPs, translators, linguists, academics, researchers and so on. The talks offered very interesting insights on the advantages of recent technology advancements and […]

Industry Trends & Innovation

Cooperation Between Universities and LSPs: Is It Worth It?

Posted on

How many post-graduate internship programs does your company start in a year? And how many of your selected candidates are actually familiar with the industry’s technologies? Hiring managers probably think that taking the responsibility to train and form new people costs more money and energy than hiring someone who is experienced and can perform the job from day one. As a young business owner, I value young talent along with the possibility for newbies to understand where they fit best within the industry. Internships give both sides a six-month “grace” period (this is how long they usually last in Italy) […]

Blog

GALA 2019 Munich Explores Artificial Intelligence in the Language Industry

Posted on

As LocWorld39 in Kuala Lumpur ends, another big event in the language industry is waiting to start. Swooshing across the globe from Asia to Europe, localization professionals will be meeting again at the end of the month to participate at GALA’s 2019 annual conference, taking place in Munich March 24-27, 2019. A jam-packed agenda has been shaping up with a main focus on the exciting yet still unsettling relationship between humans and advanced technology in the language business. Is it a friendship or a battle? Is artificial intelligence friend or foe to our business? These questions will be explored, as […]

Blog

A Tech Writer’s Handbook for Globalization

Posted on

Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their work. When it comes to versatile writing and international communication, Andrew Owenhas really seen it all. His career as a journalist, sailor and a tech writer (since 2006) has carried him from misty London and Dublin to New York, Sydney, Auckland and Wellington and from large international tech corporations to start-ups. Despite being busy with a new project in Dublin, Andrew arranged time for an interview and shared the following “top tips” about recent trends in the field. When […]