Industry Trends & Innovation

Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market

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Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has worked with an increasing number of clients from clean tech, the circular economy and digital services sectors, which seem to be some of the fastest growing industries in the Nordics. As for the best part of her work, Petra describes the feeling: “When we see […]

Industry Trends & Innovation

GALA Munich Conference 2019

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500 Globalization and Localization Professionals in Germany for a Key Industry Event From March 24thto 27th, the city of Munich hosted the 2019 edition of the GALA annual conference. With its unique networking opportunities, insightful discussions and moments of fun, the GALA conference proved again to be a must-attend event for globalization and localization professionals. This year the topic of Artificial Intelligence held the spotlight. The program included presentations from expert speakers from a great variety of backgrounds: LSPs, translators, linguists, academics, researchers and so on. The talks offered very interesting insights on the advantages of recent technology advancements and […]

Industry Trends & Innovation

Cooperation Between Universities and LSPs: Is It Worth It?

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How many post-graduate internship programs does your company start in a year? And how many of your selected candidates are actually familiar with the industry’s technologies? Hiring managers probably think that taking the responsibility to train and form new people costs more money and energy than hiring someone who is experienced and can perform the job from day one. As a young business owner, I value young talent along with the possibility for newbies to understand where they fit best within the industry. Internships give both sides a six-month “grace” period (this is how long they usually last in Italy) […]

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GALA 2019 Munich Explores Artificial Intelligence in the Language Industry

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As LocWorld39 in Kuala Lumpur ends, another big event in the language industry is waiting to start. Swooshing across the globe from Asia to Europe, localization professionals will be meeting again at the end of the month to participate at GALA’s 2019 annual conference, taking place in Munich March 24-27, 2019. A jam-packed agenda has been shaping up with a main focus on the exciting yet still unsettling relationship between humans and advanced technology in the language business. Is it a friendship or a battle? Is artificial intelligence friend or foe to our business? These questions will be explored, as […]

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A Tech Writer’s Handbook for Globalization

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Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their work. When it comes to versatile writing and international communication, Andrew Owenhas really seen it all. His career as a journalist, sailor and a tech writer (since 2006) has carried him from misty London and Dublin to New York, Sydney, Auckland and Wellington and from large international tech corporations to start-ups. Despite being busy with a new project in Dublin, Andrew arranged time for an interview and shared the following “top tips” about recent trends in the field. When […]

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Accent Coach ESL: Love to Hear You Speak!

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Anyone who has studied a second language understands how challenging it can be to master spoken sounds in other languages. Even after a person has become fluent, they may have a pronounced accent that requires the listener to strain to understand what is being said. “If something has to be repeated more than twice, it is likely that the listener is no longer engaged, and the vital human connection that is part of all fluid conversation has been broken,” said Veronica Adamson, Director at Accent Coach ESL, who works with professionals at multinational companies to improve English pronunciation and reduce […]

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Growth Pains – How Nordic Food Start-Ups Shape their Products for New Markets

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Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The main motivation for our study was to accumulate knowledge so that we could educate and better train product development professionals and support product development and innovation in the food industry.”  Tua Björklund, 2018 According to Tua, storytelling and the use of social media was much […]

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Don’t Google That: CSA Research Finds that Women Excel in Localization Positions

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It was the memo heard around the world, the one that led Google’s CEO to cut short his vacation to deal with a firestorm of criticism, and the one that reignited the perennial and fiery debate about sexism, women’s role in the tech industry, and political correctness. Lost in the discussion (and most media coverage) is a focus on the facts about men and women. Common Sense Advisory’s (CSA Research) recent survey on gender and family in the language services industry provides an evidence-based perspective from which to consider these issues. It suggests, if anything, that women often outperform men […]

Industry Trends & Innovation

Highlights from LocWorld29 in Santa Clara, CA

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As a 20-year localization industry veteran, I’ve been attending LocWorld conferences for several years in North America, Europe, and most recently, Asia. It’s always a whirlwind week of back-to-back meetings, networking events, and informative sessions. And, last week was no different! On behalf of Women in Localization, I’m delighted to share with you my Top 5 highlights of the week: 5. It’s so refreshing and inspiring to interact with students – the next generation of localization professionals. LocWorld29 had several students from Middlebury Institute of International Studies at Monterey (which happens to be my alma mater!) and Santa Clara University […]