Blog

Jessica Rathke

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For companies that want to be truly global, having their website in multiple languages is not enough. Optimizing the website for different geographies and languages is also very important, this is what we call “International SEO”. International SEO is defined as the process of optimizing a website so that search engines can identify the countries you are targeting. It also allows for ranking of your site for a specific country based on keywords in different languages. Jessica Rathke, Chapter Manager of Women in Localization UK, and a veteran of the localization industry, is organizing an event at Expedia in London focused on International SEO. The event will […]

Blog

Patricia Gomez

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These are very exciting times for the localization industry. On the business front we are looking at several more years of growth and on the technical side we are living through an authentic paradigm shift. Even amidst the usual controversy about machines replacing human work, neural machine translation represents an incredibly exciting and novel approach to machine translation. It is fairly recent but has already grabbed the spotlight in the translation and localization industry. We are very excited to bring you this conversation with another amazing Chapter manager for the Catalan Chapter of Women in Localization, Patricia Gomez. Patricia is […]

Global Sound Bites

Rachel Lord

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The international exchange of goods and services has grown exponentially over the past decades despite ongoing low intensity wars, intermittent financial crisis and a major recession. The world has never been so tightly knit together in this phenomenon that we call globalization. While trade is the most visible and tangible part of globalization, all of this would not be possible without products and services that are ready for the global marketplace. Taking products and services global is what we do and our industry has an unusually high percentage of women that contribute at all levels. So we thought it was […]