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Subtitling for OTT Platforms in India: Overcoming Challenges

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Agencies are facing major challenges with resources and tech infrastructure while trying to meet the ever-increasing localization demands of OTT platforms in India. Many of these challenges exist for other world languages too. TRANSLATORS ARE NOT AN EXACT FIT FOR THE SUBTITLER ROLE No doubt there are many LSP’s in India who sell translation and […]

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WHY LOCALIZATION IS KEY TO GLOBAL MARKETING

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More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged […]

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Booking.com Shares Localization Expertise with Women in Localization Korea Members

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Women in Localization’s Korea Chapter hosted a talk and networking event on Thursday, November 7th at Booking.com’s office in Seoul. Titled “Content Agency Introduction: Localization in a global e-commerce company, opportunities and challenges”, the presentation offered meaningful insights on Booking.com’s challenges, solutions and workflow. Attendees were kind enough to share a photo blog of the […]