Personal & Professional Wisdom

My Journey into the World of Globalization and Localization

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Things started happening in October 2017 when I was a Director of Engineering at Perforce Software. I was given an opportunity to take the lead to drive and implement the localization of our core products and documentation to improve our footprint in the APAC market. Being in engineering and building products is one thing, but localization had never been a part of my expertise or domain, and I had no idea where to start, what to expect, and how to reach the goal of building a localized product. Quite overwhelming! But as it turned out, the timing was perfect because […]

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W.L. President Anna Schlegel Reflects on 2018 and the Secret Sauce for 2019

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As the year is quickly moving toward its end, I wanted to give insight on how Women in Localization rolled this year. As President of the 2018 Board, I observe and pay a lot of attention as our Members, Board, Committees, Partners, Sponsors and Advisors drive leadership in our globalization profession. I try to read the tea leaves while also keeping quiet and listening. I recently sat down all alone – a rare occurrence! – with a cup of coffee, no kids, no noise, to make a list and reflect on what we accomplished this year. The list grew kilometric […]

Personal & Professional Wisdom

The Indian Market: Building A Case for Local Languages

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India has become a giant marketplace in recent years. She is becoming a critical player in e-commerce as she starts the transition to a cashless society with online services like Paytm. This major transition arrived with a changing trend in globalization and with the increase in internet connectivity and the resultant e-commerce. Inevitably, the focus strongly shifts to localizing in more than just English and Hindi, to be able to cater to the rest of India who speaks the another 21+ languages. This large consumer group in India, the fast-growing middle class, increased access to mobile phones across all strata […]

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Global Expansion Committee – 2018 Update

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Women In Localization has been expanding globally for the past few years and  going global Is methodically curated by a Committee. Women in Localization’s Global Expansion committee is chaired this year by Michele Smith, W.L. Board Member. Executive Director Kristin Gutierrez is responsible for partnering with Geo Managers Cecilia Maldonado for the North Americas, Miyuki Mori for APAC, and Maria Kania-Tasak for EMEA. Also serving on the committee is Valeria Barbero who manages Geo Chapter Content, Kate Kovtun as Social Media Lead and Maria Jesus de Arriba Diaz as Chapter Committee Assistant. Our committee would like to share what we […]

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The Lowdown on Translation Crowdsourcing: Overview and Benefits for Volunteers

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  Back in 2008, Facebook asked its users to help translate its then unlocalized site into other languages – within a year of launching this project, Facebook was available in 16 languages. Following Facebook’s success with translation crowdsourcing, other companies and organizations started to adopt the idea of utilizing volunteer translators for their localization needs. The rest is history, with more success stories or failed efforts. Because volunteers donate their translations without getting paid, many tend to assume that translation crowdsourcing is cost-free to implement; however, this is far from the truth. The engineering cost of building and managing a […]

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Challenges and opportunities: How do you support complex medical clients?

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If you are a business development manager for a localization company, focussed on winning new life sciences clients, what level of expertise and knowledge do you think is important to possess when talking to a new prospective buyer of your services? If you are a project manager in this field, how much knowledge is enough in order to take good care of a client, to ensure they receive the deliverables they are expecting? Admittedly, working on projects or winning deals with companies in this market can be more challenging than others, as there is so much information to take into […]

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Game On: Two Women Smashing Gaming Localization Stereotypes

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While roughly half of all online gamers are women (42% in 2015), there is a widespread belief that the gaming industry is unwelcome to women. Only one in five game developers is a woman and female gamers have faced online or in-game sexism, hostility, harassment and even death threats, the worst example being 2014’s Gamergate controversy. Gender stereotypes persist, such as the belief that girls can’t play as well as men or play “stupid” games like role playing or interpersonal relationship games. Additionally, anatomy used in female game characters can tend to be male-focused (for example, think 1990s Lara Croft). […]

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Women in Localization, “Déu n’hi do”

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By Anna N Schlegel, Chair and co-Founder, Women in Localization “Déu n’hi do” is a Catalan expression I have never been able to translate to another language, but it means something along the lines of “OMG”, “You are achieving a lot”, Catalans use it to express admiration, or to confirm that “Wow, this is quite a bit”. This applies to Women in Localization. Large magnitude. When I asked our teams for a progress recap to prepare for our mid-year Board review, I had to take a moment to sit down to embrace the width, depth, and speed of this organization. […]

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Selling Localization Services into the Life Sciences Market

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As a Business Development Manager in the Localization industry, what do you need to know and how do you approach the task of selling your company’s services into the broad field of life sciences? At first glance, particularly for a new recruit to the industry or to the field of sales, the paths to take to achieve some level of success could seem at best daunting and challenging, at worst complicated and difficult to know where to start. With almost twenty years in the localization industry, the last ten of which focusing on the life sciences market, I do remember […]

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Diversity in Localization: Entertainment Localization

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  Loy Searle is a Board Member and VP of Women in Localization and has worked in the localization industry for 20+ years. Loy has led content and globalization teams at JD Edwards, Mincom, Google, and Intuit. Most recently, Loy served as VP of Localization Operations at Deluxe Entertainment Services Group in Burbank, California. I connected with Loy to talk about her recent experience in entertainment localization, to learn more about this part of the industry, and to see how it’s different from technical or traditional localization. What attracted you to moving to Los Angeles and working at Deluxe? I’m […]