Blog

The Lowdown on Translation Crowdsourcing: Overview and Benefits for Volunteers

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Back in 2008, Facebook asked its users to help translate its then unlocalized site into other languages – within a year of launching this project, Facebook was available in 16 languages. Following Facebook’s success with translation crowdsourcing, other companies and organizations started to adopt the idea of utilizing volunteer translators for their localization needs. The rest is history, with more success stories or failed efforts. Because volunteers donate their translations without getting paid, many tend to assume that translation crowdsourcing is cost-free to implement; however, this is far from the truth. The engineering cost of building and managing a proprietary […]

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Selling Localization Services into the Life Sciences Market

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As a Business Development Manager in the Localization industry, what do you need to know and how do you approach the task of selling your company’s services into the broad field of life sciences? At first glance, particularly for a new recruit to the industry or to the field of sales, the paths to take to achieve some level of success could seem at best daunting and challenging, at worst complicated and difficult to know where to start. With almost twenty years in the localization industry, the last ten of which focusing on the life sciences market, I do remember […]

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Diversity in Localization: Entertainment Localization

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    Loy Searle is a Board Member and VP of Women in Localization and has worked in the localization industry for 20+ years. Loy has led content and globalization teams at JD Edwards, Mincom, Google, and Intuit. Most recently, Loy served as VP of Localization Operations at Deluxe Entertainment Services Group in Burbank, California. I connected with Loy to talk about her recent experience in entertainment localization, to learn more about this part of the industry, and to see how it’s different from technical or traditional localization. What attracted you to moving to Los Angeles and working at Deluxe? […]

Personal & Professional Wisdom

Why Hire Language Service Providers or Localization Services?

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Communication is not merely the transmission of information, it involves delivering the right message at the right time to the right people and in the right manner. This is so that the message is understood as intended.  As Rollo May said, “Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” It goes without saying, a lack of or improper communication leads to doubts and mistrust in a society. A case in point, the spy thriller Homeland that went awfully wrong for all the wrong reasons. In the fifth season’s second episode, Clare Danes (or Carrie Matheson – […]

Personal & Professional Wisdom

Having Fun with a Purpose – Fostering Momentum with 2,200 Women

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Author: Allison McDougall A friend of mine is a professional life coach and regularly provides me unsolicited advice about my career and my life. One piece of advice that has really resonated is “to always have something in your life where you are the ‘rookie’”. When I was appointed Chair of Women in Localization last December, it presented me the perfect opportunity to be a ‘rookie’! One quarter into this leadership role, I’m delighted to share a few of the organization’s accomplishments: The launch of 6 new Executive Committees that align with Women in Localization’s mission statement. These Committees include […]

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Working Moms: 7 Strategies for Work/Life Success

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At the end of each summer, and as my kids head back to school, I breathe a sigh of relief. It signals the end of all day babysitters and camps, and means I can stop beating myself up about whether I was with them enough or created a respectable amount of fun. According to a Harvard study, working moms shouldn’t waste anytime feeling guilty about having a career. In fact, it’s quite the opposite. Research shows that kids of working moms may fare better than those of their stay-at-home counterparts. Daughters of working moms on average will earn 23% more […]