Blog

Global Expansion Committee – 2018 Update

Posted on

Women In Localization has been expanding globally for the past few years and  going global Is methodically curated by a Committee. Women in Localization’s Global Expansion committee is chaired this year by Michele Smith, W.L. Board Member. Executive Director Kristin Gutierrez is responsible for partnering with Geo Managers Cecilia Maldonado for the North Americas, Miyuki Mori for APAC, and Maria Kania-Tasak for EMEA. Also serving on the committee is Valeria Barbero who manages Geo Chapter Content, Kate Kovtun as Social Media Lead and Maria Jesus de Arriba Diaz as Chapter Committee Assistant. Our committee would like to share what we […]

Blog

The Lowdown on Translation Crowdsourcing: Overview and Benefits for Volunteers

Posted on

  Back in 2008, Facebook asked its users to help translate its then unlocalized site into other languages – within a year of launching this project, Facebook was available in 16 languages. Following Facebook’s success with translation crowdsourcing, other companies and organizations started to adopt the idea of utilizing volunteer translators for their localization needs. The rest is history, with more success stories or failed efforts. Because volunteers donate their translations without getting paid, many tend to assume that translation crowdsourcing is cost-free to implement; however, this is far from the truth. The engineering cost of building and managing a […]

Blog

Challenges and opportunities: How do you support complex medical clients?

Posted on

If you are a business development manager for a localization company, focussed on winning new life sciences clients, what level of expertise and knowledge do you think is important to possess when talking to a new prospective buyer of your services? If you are a project manager in this field, how much knowledge is enough in order to take good care of a client, to ensure they receive the deliverables they are expecting? Admittedly, working on projects or winning deals with companies in this market can be more challenging than others, as there is so much information to take into […]

Blog

Game On: Two Women Smashing Gaming Localization Stereotypes

Posted on

While roughly half of all online gamers are women (42% in 2015), there is a widespread belief that the gaming industry is unwelcome to women. Only one in five game developers is a woman and female gamers have faced online or in-game sexism, hostility, harassment and even death threats, the worst example being 2014’s Gamergate controversy. Gender stereotypes persist, such as the belief that girls can’t play as well as men or play “stupid” games like role playing or interpersonal relationship games. Additionally, anatomy used in female game characters can tend to be male-focused (for example, think 1990s Lara Croft). […]

Blog

Women in Localization, “Déu n’hi do”

Posted on

By Anna N Schlegel, Chair and co-Founder, Women in Localization “Déu n’hi do” is a Catalan expression I have never been able to translate to another language, but it means something along the lines of “OMG”, “You are achieving a lot”, Catalans use it to express admiration, or to confirm that “Wow, this is quite a bit”. This applies to Women in Localization. Large magnitude. When I asked our teams for a progress recap to prepare for our mid-year Board review, I had to take a moment to sit down to embrace the width, depth, and speed of this organization. […]

Blog

Selling Localization Services into the Life Sciences Market

Posted on

As a Business Development Manager in the Localization industry, what do you need to know and how do you approach the task of selling your company’s services into the broad field of life sciences? At first glance, particularly for a new recruit to the industry or to the field of sales, the paths to take to achieve some level of success could seem at best daunting and challenging, at worst complicated and difficult to know where to start. With almost twenty years in the localization industry, the last ten of which focusing on the life sciences market, I do remember […]

Blog

Diversity in Localization: Entertainment Localization

Posted on

  Loy Searle is a Board Member and VP of Women in Localization and has worked in the localization industry for 20+ years. Loy has led content and globalization teams at JD Edwards, Mincom, Google, and Intuit. Most recently, Loy served as VP of Localization Operations at Deluxe Entertainment Services Group in Burbank, California. I connected with Loy to talk about her recent experience in entertainment localization, to learn more about this part of the industry, and to see how it’s different from technical or traditional localization. What attracted you to moving to Los Angeles and working at Deluxe? I’m […]

Blog

Join W.L. in Thanking our Chair, Allison McDougall

Posted on

Women in Localization (W.L.) is pleased to announce that 2017 Chair, Allison McDougall, will be joining the advisory board for 2018. We are thrilled to have Allison’s continued mentorship, insight, and support as we continue to grow and flourish as an organization. During this past year, Allison has led the W.L. Board implementation of our newly established Executive Committees. She has been instrumental in propelling W.L. into new partnerships, opening 4 new Chapters (including our first chapter in South America), and launching the new brand. Please join us in thanking Allison for an amazing year and her incredible leadership in […]

Blog

Women, or Warriors!, in Localization

Posted on

Q3 Chair Update Fall is spectacular in Colorado, and I love this season of reflection and transition.  Spending time in nature the past few weeks has provided me time to reflect on Women in Localization.  Over the past quarter, our Board has experienced a marriage proposal, strategic job and career changes, a Board member resignation, ongoing illness, a new home purchase, and jury duty. Knowing that each of our members experience similar situations, somehow we persist with our W.L. mission.  We persist through various transitions, continuing to make a difference when and where we can.  Perhaps we should change our […]

Personal & Professional Wisdom

Why Hire Language Service Providers or Localization Services?

Posted on

Communication is not merely the transmission of information, it involves delivering the right message at the right time to the right people and in the right manner. This is so that the message is understood as intended.  As Rollo May said, “Communication leads to community, that is, to understanding, intimacy, and mutual valuing.” It goes without saying, a lack of or improper communication leads to doubts and mistrust in a society. A case in point, the spy thriller Homeland that went awfully wrong for all the wrong reasons. In the fifth season’s second episode, Clare Danes (or Carrie Matheson – […]