About Us

Women in Localization (W.L.) was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova, and Anna N. Schlegel, and is the leading non profit organization for women in the localization industry with over 16,700 professionals registered as members globally and more than 34,000 followers on LinkedIn. Its vision is to be the leading voice in technology and innovation within the localization industry, recognized as the premier platform for mentoring, upskilling, and reskilling programs that empower professionals to overcome barriers and pursue career growth. Its mission is to foster a global, diverse and inclusive community for the advancement of women and the entire localization industry through education and innovation initiatives, such as WeShape AI, a global AI solutions hub that will push the entire field forward. Since starting in the San Francisco Bay Area, W.L. has expanded its membership to include people across the globe, encouraging members to meet in other local geographies. You can also follow W.L. on LinkedIn, Facebook, Instagram, and X.

Our Mission
To foster a global, diverse and inclusive community for the advancement of women and the entire localization industry through education and innovation initiatives.

History of organization

Our founders
Silvia Avary, Anna N. Schlegel, Eva Klaudinyova

Women in Localization was founded in 2008 by Silvia Avary-Silveira, Eva Klaudinyova, and Anna N. Schlegel, three industry colleagues who shared a passion for globalization. They first met in 2005 while working at VeriSign and, although they had moved on to different companies by 2008, they remained close friends. Relying on each other for support and advice on various aspects of the localization industry, they recognized the need for a professional organization that would offer a supportive community for women. They began organizing regular meetings, inviting other women to collaborate and network on topics ranging from localization to career growth and work-life balance. Initially known as Northern California Women in Localization, the group quickly saw global demand for its unique networking and discussion opportunities, evolving from a small San Francisco Bay Area networking group into a worldwide entity.

In 2010, the organization went global and rebranded as Women in Localization. Four years later, they opened their first international chapter. In 2018, the organization became a certified non-profit, enabling it to expand its reach and impact even further. Since its inception, Women in Localization has grown to include thousands of members worldwide, boasting nearly 30 chapters in various countries and regions. The organization also collaborates with educational institutions and other industry groups to promote the localization profession and provide valuable resources and opportunities for its members.

Our Path to Success

2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2008
  • Northern California Women in Localization is founded, a professional organization for women to share ideas, meet in-person and network
  • LinkedIn group opened
  • First gatherings in the San Francisco Bay Area
  • Led by Co-Founders Silvia Avary, Anna Schlegel, and Eva Klaudinyova
2009
  • Introduced guest speakers to events
  • Launched first website and first logo
  • First official presence at an industry conference, W.L. promo materials at GALA Cancun
2010
  • Opened to members globally and became Women in Localization
  • Updated our logo
  • Facebook group is launched
  • First Board, but no official Chairwoman yet
2011
  • A full-day conference was co-hosted for the first time with Think Latin America Silicon Valley, May 2011, Saratoga, CA.
  • Twitter account is created
  • First Chair of the Board (Chairwoman), Anna Schlegel
2012
  • “Rise of Women Leaders Around the Globe”: Event hosted by Women in Localization in cooperation with TechWomen, an initiative of the U.S. Department of State’s Bureau of Educational and Cultural Affairs.
  • Traditional end of year celebration party starts
  • Chairwoman: Eva Klaudinyova
2013
  • YouTube Channel is launched
  • Chairwoman: Anna Schlegel
2014
  • Launched Mentoring Program
  • The main HQ is renamed to Silicon Valley chapter, but still run by W.L. Board
  • Launched W.L.’s first chapters outside of Silicon Valley: Ireland, Pacific NorthWest, and Germany
  • Chairwoman: Silvia Avary
2015
  • Chapter launches: UK, Catalunya, Japan, North East US
  • First official Strategy meeting, in which the organization's mission is defined (3 pillars)
  • Chairwoman: Silvia Avary
2016
  • Design of a new organizational strategy
  • Chapter launches: China Shanghai, Korea
  • Silicon Valley becomes an independent chapter, no longer run by W.L.’s board
  • W.L. develops and runs the whole client-side track at GALA New York conference for the first time
  • Chairwoman: Eva Klaudinyova
2017
  • First non-founder president
  • Brand year, with new logo and brand guidelines
  • Incorporated, and became an official organization
  • Implementation of the new strategy, introduction of Programs and Program Directors
  • Chapter launches: Argentina, Netherlands
  • The Chairwoman is renamed to President: Allison McDougall
2018
  • Became nonprofit organization
  • 10th anniversary with fundraising for Translators Without Borders
  • Chapter launches: Poland, Singapore, Beijing, Utah
  • President: Anna Schlegel
2019
  • Chapter launches: Eastern Canada, Colorado, Texas, India, Los Angeles
  • Implemented Google Workspace across the Org
  • GDPR compliance
  • President: Loy Searle
2020
  • COVID and the world went online: W.L. pivots and goes online as well
  • Launched Global Community
  • Launched Gated Content for members only (.org)
  • Chapter launches: Italy, France, Greece, Ukraine, Romania, and the first student led Chapter - MIIS
  • President: Loy Searle
2021
  • Ask the Expert Series is launched
  • Star Award Program is launched to honor our volunteers
  • Mandatory Board Training
  • President: Ceci Maldonado
2022
  • W.L. and MIIS partner to offer tuition scholarship for members
  • Launched the Intranet for volunteers
  • President: Ceci Maldonado
2023
  • W.L.'s 15th Anniversary
  • Many things planned for this unforgettable year!
  • President: Carrie Fischer

You may click on each year to find out what we achieved.

Learn more about us