Building Better Experiences through Culturalization

With over 30 years of experience in digital media as a geographer and culturalization strategist, and 28+ years in games, Kate Edwards has been involved in the creation of many software products such as Microsoft Office, Google Maps, and Salesforce, as well as many video games, including major titles such as Halo, Fable, Age of Empires, Mass Effect, Call of Duty, and many, many others. She has seen it all when it comes to geopolitical and cultural issues that are often overlooked in content creation and can negatively affect the ability of content to be accepted in local markets, and she has seen designers miss opportunities to create more robust content worlds that engage the users from diverse cultural backgrounds.

Kate will discuss the field of content culturalization and how it can assist content creators with building better experiences that account for a wider range of cultural and geopolitical considerations.

Takeaways:

Attendees will gain a better understanding of the following concepts:

• Culturalization and what that means for digital content.
• How current affairs and geography directly impact any content that is created and distributed.
• Gain a broader understanding of how specific creative decisions can have major repercussions for products and companies.
• Build an awareness that can be used immediately in a wide variety of roles.

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