WLGC: The localization industry in the Middle East

In our fireside chat with Nour we will explore the intricacies of who she is, how she set up her successful venture, what is close to her heart and learn how to decipher the culture of the Middle East.

Our journey will take us into the professional Middle Eastern world and we will learn how to understand subtle nuances that a culture brings to the board.

Nour Al Hassan Bio

Nour is a leading entrepreneur in the localization and translation technology space. She is the Founder and CEO of Tarjama, a provider of smart language solutions that houses a full range of language capabilities and technologies supporting 55+ languages. She’s also the Founder and Chairwoman of Ureed.com, a digital marketplace connecting global employers with over 55,000 certified freelancers. She’s currently managing the hyper-growth of the companies in 8 markets and leading a team of over 300 colleagues.

Nour is a lifelong advocate of women’s empowerment. Her passion for the social inclusion of women and youth drove her to start Tarjama and Ureed.com. Seeing an undervalued network of exceptional and talented women in Jordan coupled with a gap in the region for professional, high-quality business content, she founded Tarjama in 2008. She chose to challenge conventional norms and left her career in law, going on to excel in the translation and localization fields. She has a strong enthusiasm for social inclusion, women empowerment, and opportunity creation and she has dedicated her life to these causes.

Her companies, Tarjama and Ureed.com, train and employ the largest network of Arabic-speaking women translators and linguists in the world. With a futuristic view of the language industry, she is dedicated to building and developing proprietary language technologies to transform the way her company and the industry works in the region.

Realizing the important role technology and AI plays in today’s age, Nour shifted Tarjama to a tech-enabled LSP to meet the challenges customers were facing in the MENA region and beyond. Leveraging 12+ years of high-quality data, talented linguists, and an in-house AI team, Tarjama builds robust language technologies – including a cutting-edge machine translation, translation management system, auto-subtitling platform, client-facing portal, optical character recognition, and more – all geared to empower the Arabic-speaking markets.

Nour grew up in Amman, Jordan but never missed an opportunity to travel the world and get exposure to global cultures and businesses. She holds a degree from Al Ahliyya Amman University in Law and holds various leadership executive certificates from Singularity University, Stanford University, and Harvard University.

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