WLIE: International Marketing – localisation meets native content creation

International marketing efforts require a specific skill set in the overlap between content creation and localisation to ensure consistent messaging and branding across all locales is achieved while reaching the target audience as effectively as possible. In this set of three lightning talks, our expert speakers Mariette Pepping (ServiceNow), Jasmine Nguyen (Indeed) and Carla Rucian present on building a case for localised marketing content, outline the need for and impact of international SEO and the specific techniques and challenges to keep in mind when embarking on this task. They further discuss the differences between localised content and native content creation in the marketing context and present a case study for international content creation at scale.

This event is free for anyone to attend. Recordings will be made available to Women in Localization members. For a free membership, join us at: https://womeninlocalization.com/membership/

The Zoom details will be shared via email on the day of the event.