WLSP: Beyond MT: Navigating the new AI-driven localization landscape

This panel will discuss the rapid enterprise adoption of machine translation and explore the benefits and best practices for implementing and managing MT workflows. Additionally, we’ll cover how natural language processing (NLP) tools, such as content generators, are used to improve MT accuracy and efficiency. The discussion will be a valuable resource for those seeking to understand and navigate the new, AI-driven localization landscape.

Moderator:

Paulina Perepelkin – Territory Manager – West US at Intento

Paulina has spent the last decade introducing Enterprise companies to break through innovative new technologies, such as Additive Manufacturing, AI and now MT. Paulina’s focus is in building out new technology use cases and identifying the ROI in innovation. She is currently the Territory Manager for Intento, closely working with existing key enterprise customers, and developing new business relationships.

Speakers:

Edith Bendermacher – Director of Globalization Strategy and Localization Operations at NetApp.

Edith’s team oversees localization at NetApp under a Center of Excellence, responsible for the strategic planning of globalization across all departments, including delivery, innovation, uptake and return of the globalization investments.

Edith is a regular speaker on globalization in panels and globalization industry events. Edith is a member of the Women in Technology Group at NetApp. Starting in 2022, she became Program Director of the Women in Localization Marketing Program. Starting in 2023, Edith is a Board Member of GALA (Globalization and Localization Association). Additionally, Edith’s passion is developing and mentoring rising localization professionals through programs such as MIIS/NetApp Professional Coordinated Studies and Localization Case Competition.

Theresa Heim-Stohler – Sr. Ops. Manager, Localization + Vendor Management at Nike.

Theresa has 25 years of experience in the localization industry, ranging from translator to LSP PM to operations teams at the corporate level. She is currently Sr. Operations Manager for Localization at Nike and manages a loc. ops. team that is distributed across North America and Europe.