Truly Global: The Theory and Practice of Bringing Your Company to International Markets – The ‘Must Have’ Resource for Today’s Global Executive
SANTA CLARA, Calif., Aug. 18, 2016 /PRNewswire/ — Women in Localization (WL), the leading professional organization for women in the localization industry, is delighted to announce the launch of Co-Founder and Executive Board Member Anna N. Schlegel’s second book: Truly Global: The Theory and Practice of Bringing Your Company to International Markets.
In today’s world economy, global expansion continues to be a Top 3 priority for most CEOs. More than ever, it is critical that executives and their respective teams understand how best to organize their companies to effectively compete in global markets.
Truly Global: The Theory and Practice of Bringing Your Company to International Markets, produced by FriesenPress, provides readers comprehensive insight into globalization best practices. In addition to organizational design recommendations, it includes succinct recommendations for creating, managing, and distributing global programs across corporate functions, including Product, Marketing, Sales, and Customer Service.
On her rationale for authoring this book, Anna Schlegel explains, “I wrote this book to showcase all the elements that comprise a global enterprise set-up, all wrapped up in a single volume. When I discovered that this resource did not exist in the market, I decided to write one!”
“We are so proud of Anna and her book on enterprise globalization, which will serve as a fantastic resource for today’s global executives, and students of our profession,” said Eva Klaudinyova, co-founder and chairwoman of WL. “Companies’ historical product and functional silos are no longer effective in the Digital Age, or as isolated functions in R&D. Anna’s book describes this in detail, and how important it is to truly embrace a ‘global mindset’, rather than as an after-thought.”
Allison McDougall, Women in Localization Public Relations Chair continues, “Companies will never be less global than they are today. While C-Level executives clearly understand the importance of ‘going global’ and the revenue possibilities, rarely do they know how to trickle this strategy down to day-to-day execution. Anna’s book answers these questions in a pro-active, actionable way. Similar content is also regularly discussed at Women in Localization events, which we encourage everyone to attend.”
Truly Global: The Theory and Practice of Bringing Your Company to International Markets is available for order from the FriesenPress Bookstore, Amazon, and most other major online book retailers. The eBook edition is available for order for GooglePlay, Amazon Kindle, Nook, Kobo, and iTunes. http://www.trulyglobalbusiness.com/where-to-buy.html
To learn more about the book visit: http://www.trulyglobalbusiness.com/about-the-book.html
To learn more about Women in Localization visit www.womeninlocalization.com or https://www.linkedin.com/groups/911827/profile. You can also follow WL on Facebook and Twitter @womeninL10N.
About Women in Localization
Women in Localization was founded in 2008 and is the leading professional organization for women in the localization industry. Its charter is to promote professional development, networking, and continuous education among its rapidly-growing global membership. Started in the San Francisco Bay Area, Women in Localization has expanded its membership to include women across the globe, encouraging members to meet in local geographies.
About Anna N. Schlegel
Anna is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. A native of Catalunya, she is the co-founder of Kenya’s “Imagine Educating Everyone” and “Women in Localization”. Anna has worked in globalization teams for over twenty years with firms including Cisco, VMware, Xerox, and NetApp. She has also served as CEO and General Manager for two localization suppliers. Her work has been published on Forbes.com, Gala.com, Multilingual.com, and other research industry forums. She lives with her family in Santa Clara, California. You can follow her @annapapallona on Twitter and learn more about the book at www.trulyglobalbusiness.com.
Contact:
Allison McDougall
Women in Localization Public Relations Chair
720-438-8099