Past Events

Women In Localization UK – iSEO | June 28 | London

Wed 28 June 2017
18:00 – 21:00 BST

Expedia UK
407 St John’s St.
(at The Angel Building)
United Kingdom

iSEO – Getting it Right – June 28th
International SEO (iSEO) is a relatively new discipline in the localisation industry, offering a lot of opportunity and also a lot of challenges. Getting iSEO right isn’t always straightforward and is certainly more than simply translating keywords. Both technical issues and cultural nuances in online search need to be taken into account in order to be truly successul. The fact that iSEO is constantly influenced by changes in all of the above makes it especially tricky to master. Our panel of experts will shed light onto iSEO considerations, best practices, trends, opportunities and pitfalls.

Sponsored by:
Expedia, Inc. is one of the world’s leading travel companies, with an extensive brand portfolio that includes some of the world’s most trusted online travel brands that includes®, a leading full service online travel company with localized sites in 33 countries; •®, a leading global lodging expert operating 89 localized websites in 39 languages; • trivago®, a leading online hotel search platform with sites in 55 countries worldwide; • HomeAway®, a global online marketplace for the vacation rental industry and a host of other travel related companies. URL:

We will be joined by:
* Raisa McNabb (Quality & Training Manager, Sandberg Translation Partners)
* Patricia Heranz (Senior SEO Project Manager, Expedia)
* Zoey Cooper (Director of Content & Brand, Wordbank Marketing)
* Aoife McIlraith (Senior Director of Global Search and Marketing Services, Lionbridge)

Networking with wine and nibbles starts at 6.30 pm and the event will run from 7:30 pm – 9:00 pm.

Please register here.
There is no charge for attending this event however registration is essential, so that we can accommodate in terms of space and refreshments.

Your Women in Localization Chapter Managers look forward to welcoming you to this event!

Women in Localization – a strong place for women to develop their careers in localization