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WLIE: How Localization Drives Digital Marketing Success at ServiceNow
September 5, 2019 @ 5:30 PM - 8:30 PM
Description
ServiceNow is yet another company setting up in Dublin’s docklands, having recently moved some key functions here – including Internationalisation.
Katrin Drescher from Tenable and the Women in Localization Ireland team are excited to welcome Lyena Solomon, Director Localization at ServiceNow. Lyena is visiting from San Francisco and will talk about how her organization drives Digital Marketing success.
You will learn how localization of Digital Marketing content is linked to key business goals, which metrics help drive business decisions and how her team navigates the complexity of many stakeholder relationships. We aim for an interactive talk and an hour of networking afterwards over food and drinks – so come and join us at ServiceNow at their lovely offices!
Admission is free but early registration is advised as tickets are usually going fast.