Unconscious Bias. Don’t let assumptions influence your decisions.

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Let’s be honest. How many times in your personal or working life have you made a decision based on a pre-conceived opinion of someone, or group of people? Think back. You may have avoided inviting a colleague to an important new business meeting, simply because they were once late to a kick-off session with a new client. Or when meeting someone for the first time, you made assumptions about them – their career, education level, relationship status – based on your first impression. There are countless everyday examples where unconscious bias has led us all to make assumptions. In the workplace this can have a huge impact on equality. At a time when diversity and inclusion is so critical to an organisation’s success – it’s important to understand how unconscious bias affects your decision making processes. And more importantly what you can do to change your perceptions.

Brain science is the cause

Humans are naturally hardwired to make assumptions about a person without knowing their full story. This hardwiring can be found in the amygdala, the oldest part of our brain and the first stop for information coming in. It is our fight or flight center, where, within milliseconds, our brain decides if something or someone is a threat. The amygdala creates images of what is familiar. And when the amygdala is presented with something different from what it expects, it releases a stress hormone that sets off a chemical chain reaction. This influential part of the brain generates stereotypes that are automatic, unintentional and able to influence behavior.

The point here is that we’re all affected by unconscious bias. It’s deeply engrained in our brains. But this doesn’t mean we can’t do anything about it. We really can – by understanding the different types of bias, and reflecting on our own personal habits.

Main types of bias

There are three widely accepted categories of bias that affect us all. Can you think of examples where you’ve made a decision based on these types?

  1. Assumption bias is when we make an assumption without realizing it. This can happen in a variety of different ways.

Performance bias

Have you ever attributed someone’s performance to a certain characteristic instead of believing it was a result of their skill, knowledge or effort? A girl is struggling with math because “it is harder for girls”. Or have you assumed that a colleague was promoted because of their race or gender instead of deserving the promotion?

Attribution bias

This is when you assign value to something based on a bias held. If you see a famous Picasso painting in a flea market, most likely you wouldn’t recognize it – simply because you wouldn’t expect to see the painting in those surroundings. In business, you may discount input that comes from an intern when compared to someone who has been working for 30 years, even if the intern’s idea is better.

Diagnosis bias

Labelling people based on first impressions is a common form of bias. If a colleague performed particularly badly in their first client meeting, would you invite them to future meetings? No doubt you would be reluctant, or at least think twice.

  1. Confirmation bias is when our biases and assumptions drive us to favor and seek out the information that confirms the beliefs we already hold. Judith Glaser’s research in her book, Conversational Intelligence, tells us that almost 90% of the questions we ask are questions to which we already know the answer. Think about that! We are asking questions that lead others to our point of view or to showcase how much we know. Think about your social media feeds. Generally, we are following people who share our views. And, sometimes, we can even limit our own opportunities because we subconsciously buy into a stereotype about our age, race or gender. Confirmation bias can limit how we interact with others and actions we take.
  1. Fixation bias is letting one factor overwhelm your decisions instead of weighing all of your options objectively. This can mean we only pay attention to the data we “want” to see and ignore others. For example, we can be too heavily influenced by the starting point of negotiations when negotiating a salary, closing a sale or buying a home. We can also be unduly influenced by either the first or last thing to happen in a situation instead of balancing all of the factors. This can be a powerful during a performance review or job interview.

Reflect on your own biases

Take a few moments to think about your own biases. Be completely honest. Are you, for instance, more likely to believe someone who has the same accent as yours? Do you gravitate towards people with the same education or background as you? How important are first impressions to you – are they lasting, and do they influence future decisions? Write a list of all the situations when you’ve been biased, and try and find the triggers.

And when you do make a biased decision, don’t shy away. Own it. Ask yourself why. If you slow down and take more time to think about the reasons why you’re making a particular decision, you stand a better chance of avoiding the same mistake in the future. Remember that we all have bias. Having a bias is not the same as acting on that bias. As your awareness of your biases grows, you will begin catching yourself more. When that happens, reflect, and, if necessary, apologize.

While it’s crucial that you consider your own biases – it’s equally important to raise the self-awareness of others who show biased decisions. Resist judging them – instead, help them to understand why they made a particular choice. You can ask some powerful questions to get them thinking: “I’m curious why you seem to hold an assumption about…” Or “What you said made me a little uncomfortable. Can you shed more light on that for me?” Questions like these will get others thinking – and that’s the whole point, don’t ignore your – and others’ – unconscious biases. Understand and acknowledge them.

Like author Robertson Davies once said, “the eye sees only what the mind is prepared to comprehend.” I can’t think of a more apt quote to illustrate the challenge around unconscious bias. If you can understand the why, then your eyes will be opened to a whole new world of opportunities.

If you’d like to learn more about Unconscious Bias, we recently hosted a training session with Women in Localization. You can watch the webinar here.