Agencies are facing major challenges with resources and tech infrastructure while trying to meet the ever-increasing localization demands of OTT platforms in India. Many of these challenges exist for other world languages too. TRANSLATORS ARE NOT AN EXACT FIT FOR THE SUBTITLER ROLE No doubt there are many LSP’s in India who sell translation and […]
I have been working for the past three and a half years as a Hindi subtitler with over two dozen global agencies who provide subtitling for OTT platforms. It has been a great experience with its share of ups and downs. I have come across great linguists and empathetic project managers who inspired a shared […]
THE OTT SCENARIO IN INDIA Since the launch of India’s first OTT platform BIGFIX in 2008, the OTT market in India has been continuously evolving. There are now about 40 OTT players in the market, ranging from global OTT platforms Netflix and Amazon Prime Video to local Indian platforms like Balaji ALT, Sony’s Liv, MX […]
As we approach International Women’s Day, the word “community” came to mind. There are so many definitions for the word community. To me, when I think of a community, I think of where I have felt supported, understood and, most of all, being myself. I remember the exact moment I felt this when I went […]
Data localization laws can be a challenge for some and nearly nothing for others. After all, everything depends on where you are located and which sector you are making the data localization for due to some countries being more specific about it. It’s good to see that an increasing number of countries adopt data localization […]
More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged […]
Business Director and Program Manager at Mother Tongue Program Director of WL Membership Committee Tell us a bit about yourself and your role as Business Director and Program Manager at Mother Tongue. I grew up in Piemonte, Italy. My hometown is at the border with France up on the Alps, so French has always been […]
Women in Localization’s Korea Chapter hosted a talk and networking event on Thursday, November 7th at Booking.com’s office in Seoul. Titled “Content Agency Introduction: Localization in a global e-commerce company, opportunities and challenges”, the presentation offered meaningful insights on Booking.com’s challenges, solutions and workflow. Attendees were kind enough to share a photo blog of the […]
Interview with industry experts Winnie Heh and Max Troyer at MIIS Twenty years ago, there was no opportunity to study for a degree or equivalent qualification in “localization” – it was a subject you picked up on the job, primarily by being a project manager. Now the importance of producing qualified job candidates who […]
The language industry is dominated by women according to Common Sense Advisory. Yet, men still earn 19% more than women. But the real stories aren’t the ones that have been dissected by analysts and research reports. Rather, it’s the stories that women are afraid to share with anyone but a trusted few for fear of being […]