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Measuring translation quality has evolved with tried and tested metrics to evaluate linguistic accuracy and fluency. More often than not, these measurement techniques are applied to transcreation when a different approach may be more beneficial. Since creativity is at the heart of transcreation, the standard quality metrics often won’t cut it for measuring whether the […]

Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their work. When it comes to versatile writing and international communication, Andrew Owenhas really seen it all. His career as a journalist, sailor and a tech writer (since 2006) has carried him from misty London […]

With Spring just around the corner (here’s me being wildly optimistic about the British weather…), my thoughts turned to what exciting things will be happening in our industry and others where women are excelling and moving up in their roles, careers and life aspirations. Will you be celebrating those special friends in your life who […]

Anyone who has studied a second language understands how challenging it can be to master spoken sounds in other languages. Even after a person has become fluent, they may have a pronounced accent that requires the listener to strain to understand what is being said. “If something has to be repeated more than twice, it […]

It will be nearly impossible not to catch a Women in Localization (W.L.) member speaking at LocWorld 39 in Kuala Lumpur. Out of the 25 panels and presentations taking place on February 27 and 28, six of them will include someone representing W.L. Members of the organization, which strives to build a global community for […]

Recently, a survey of Fortune 500 companies showed that companies with a higher percentage of women managers have better financial performance than companies with a lower percentage. This also holds true for industries such as technology and the Internet. On December 6th, 2018 Women in Localization Beijing Chapter held their third salon event in the […]

SUBTITLING Subtitling is the process of translating spoken dialogue into written text on the screen. It is a type of audiovisual translation, with its own set of rules and guidelines. Uncle Tom’s Cabin was the first movie to be subtitled in the year 1903. In those days subtitles were known as intertitles. But after the […]

Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The […]

Website localization can be very challenging in general, and localization into Russian presents its own special set of challenges, starting with the Cyrillic alphabet and ending with different preferences and expectations of Russian speakers. These challenges can be broken into 2 categories: design and content. Both of them can be overcome with a little planning… […]

  In our globalized, hyper-connected world, the role of translators has certainly become crucial but also increasingly complex. As professional linguists, our task no longer consists of “simply” reproducing a source text into a target language; now more than ever, we are required to be multi-skilled to meet the challenges of global communication in a […]