WHY LOCALIZATION IS KEY TO GLOBAL MARKETING
More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products […]
Category: Industry Trends & Innovation
STEM and Localization – How STEM is Impacting the Localization Industry
Interview with industry experts Winnie Heh and Max Troyer at MIIS Twenty years ago, there was no opportunity to study for […]
Heading Towards Global Success: Multilingual SEO and Localization
Having a website well-optimized for SEO is the first step towards industry dominance. If your website ranks high for the most popular […]
UX, CX and Localization: The Unsung Heroes of a Successful Product
During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in […]
Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market
Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and […]
GALA Munich Conference 2019
500 Globalization and Localization Professionals in Germany for a Key Industry Event From March 24thto 27th, the city of Munich hosted the […]
Cooperation Between Universities and LSPs: Is It Worth It?
How many post-graduate internship programs does your company start in a year? And how many of your selected candidates are actually familiar […]
GALA 2019 Munich Explores Artificial Intelligence in the Language Industry
As LocWorld39 in Kuala Lumpur ends, another big event in the language industry is waiting to start. Swooshing across the globe from […]
A Tech Writer’s Handbook for Globalization
Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their […]
Accent Coach ESL: Love to Hear You Speak!
Anyone who has studied a second language understands how challenging it can be to master spoken sounds in other languages. Even after […]