Industry Trends & Innovation

What is Terminotics?

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As you can tell by its name, Terminotics is the meeting point of three different disciplines – Terminology, Linguistic Engineering and Computational Linguistics – and it relies on electronic corpora to extract and collect terms. How Terminotics works What is Terminotics in practice? First, we will explore three powerful tools: Terminology management systems Terminology extractors […]

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WHY LOCALIZATION IS KEY TO GLOBAL MARKETING

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More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged […]