Industry Trends & Innovation

What is Terminotics?

Posted on

As you can tell by its name, Terminotics is the meeting point of three different disciplines – Terminology, Linguistic Engineering and Computational Linguistics – and it relies on electronic corpora to extract and collect terms. How Terminotics works What is Terminotics in practice? First, we will explore three powerful tools: Terminology management systems Terminology extractors […]

Blog

WHY LOCALIZATION IS KEY TO GLOBAL MARKETING

Posted on

More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged […]

Industry Trends & Innovation

UX, CX and Localization: The Unsung Heroes of a Successful Product

Posted on

During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland […]