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Localization in any language is seldom an easy task, and localization into right-to-left (RTL) languages has its unique challenges. However, since Arabic is the fourth most popular language in the world and the demand in the Middle East market is continuing to grow over the years, we can’t continue avoiding these challenges.  What are right-to-left […]

As you can tell by its name, Terminotics is the meeting point of three different disciplines – Terminology, Linguistic Engineering and Computational Linguistics – and it relies on electronic corpora to extract and collect terms. How Terminotics works What is Terminotics in practice? First, we will explore three powerful tools: Terminology management systems Terminology extractors […]

#LocNowAndFuture, a virtual conference organized by Proz.com, the world’s largest online translator community, was held June 15, 2020, and drew an impressive 1,000+ attendees. The event focused on how the localization industry is dealing with the Covid-19 pandemic with several in-and-out sessions.

Adapting your business to the global coronavirus pandemic Is your business looking to engage with international consumers in new ways, as it adapts to the changes resulting from different countries’ reactions to the new coronavirus? If so, website localization is likely near the top of your task-list (if it’s not, write it there now!). In […]

Data localization laws can be a challenge for some and nearly nothing for others. After all, everything depends on where you are located and which sector you are making the data localization for due to some countries being more specific about it. It’s good to see that an increasing number of countries adopt data localization […]

More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged […]

Interview with industry experts Winnie Heh and Max Troyer at MIIS   Twenty years ago, there was no opportunity to study for a degree or equivalent qualification in “localization” – it was a subject you picked up on the job, primarily by being a project manager. Now the importance of producing qualified job candidates who […]

Having a website well-optimized for SEO is the first step towards industry dominance. If your website ranks high for the most popular keywords within your client base in your home country, your revenue generation must be on a constant upward trajectory. And because you have conquered the local market, now could be the best time […]

During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland […]

Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has […]