Having a website well-optimized for SEO is the first step towards industry dominance. If your website ranks high for the most popular keywords within your client base in your home country, your revenue generation must be on a constant upward trajectory. And because you have conquered the local market, now could be the best time […]
During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland […]
Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has […]
500 Globalization and Localization Professionals in Germany for a Key Industry Event From March 24thto 27th, the city of Munich hosted the 2019 edition of the GALA annual conference. With its unique networking opportunities, insightful discussions and moments of fun, the GALA conference proved again to be a must-attend event for globalization and localization professionals. […]
How many post-graduate internship programs does your company start in a year? And how many of your selected candidates are actually familiar with the industry’s technologies? Hiring managers probably think that taking the responsibility to train and form new people costs more money and energy than hiring someone who is experienced and can perform the […]
As LocWorld39 in Kuala Lumpur ends, another big event in the language industry is waiting to start. Swooshing across the globe from Asia to Europe, localization professionals will be meeting again at the end of the month to participate at GALA’s 2019 annual conference, taking place in Munich March 24-27, 2019. A jam-packed agenda has […]
Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their work. When it comes to versatile writing and international communication, Andrew Owenhas really seen it all. His career as a journalist, sailor and a tech writer (since 2006) has carried him from misty London […]
Anyone who has studied a second language understands how challenging it can be to master spoken sounds in other languages. Even after a person has become fluent, they may have a pronounced accent that requires the listener to strain to understand what is being said. “If something has to be repeated more than twice, it […]
Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The […]