Industry Trends & Innovation

UX, CX and Localization: The Unsung Heroes of a Successful Product

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During my last trip to the Nordics I had the opportunity to interview the Finnish LocLunch ambassador, Tarja Karjalainen. Tarja’s work in localization User Experience (UX) and Customer Experience (CX) is shaping the way Nordic tech companies such as HappyOrNot are welcoming and immersing new users in the global marketplace. Helsinki, the capital of Finland and world capital of ICT and digital transformation, is an active tech hub and the home of Linus Torvalds, Supercell, Rovio and SLUSH, the world’s leading startup conference. Tarja currently manages localization from start to finish at HappyOrNot, a leading solution provider for immediate customer […]

Industry Trends & Innovation

Go-to-Market Strategies in Europe: How Nordic Companies Take on the Dutch Market

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Petra Wullings is responsible for bringing several top tier tech companies from the Nordics to the European market. Originally from Finland, and now located in the Amsterdam area, Petra is the CEO and founder of TradeMill, a Go-to-Market consulting firm that uses unique techniques to scale up businesses. Over the past two years she has worked with an increasing number of clients from clean tech, the circular economy and digital services sectors, which seem to be some of the fastest growing industries in the Nordics. As for the best part of her work, Petra describes the feeling: “When we see […]

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A Tech Writer’s Handbook for Globalization

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Pressure caused by the ever-increasing need for faster, more efficient and more accurate communication is pushing tech writing professionals to reinvent their work. When it comes to versatile writing and international communication, Andrew Owenhas really seen it all. His career as a journalist, sailor and a tech writer (since 2006) has carried him from misty London and Dublin to New York, Sydney, Auckland and Wellington and from large international tech corporations to start-ups. Despite being busy with a new project in Dublin, Andrew arranged time for an interview and shared the following “top tips” about recent trends in the field. When […]

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Growth Pains – How Nordic Food Start-Ups Shape their Products for New Markets

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Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The main motivation for our study was to accumulate knowledge so that we could educate and better train product development professionals and support product development and innovation in the food industry.”  Tua Björklund, 2018 According to Tua, storytelling and the use of social media was much […]