Blog

Accent Coach ESL: Love to Hear You Speak!

Posted on

Anyone who has studied a second language understands how challenging it can be to master spoken sounds in other languages. Even after a person has become fluent, they may have a pronounced accent that requires the listener to strain to understand what is being said. “If something has to be repeated more than twice, it is likely that the listener is no longer engaged, and the vital human connection that is part of all fluid conversation has been broken,” said Veronica Adamson, Director at Accent Coach ESL, who works with professionals at multinational companies to improve English pronunciation and reduce […]

Blog

Growth Pains – How Nordic Food Start-Ups Shape their Products for New Markets

Posted on

Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The main motivation for our study was to accumulate knowledge so that we could educate and better train product development professionals and support product development and innovation in the food industry.”  Tua Björklund, 2018 According to Tua, storytelling and the use of social media was much […]

Blog

Don’t Google That: CSA Research Finds that Women Excel in Localization Positions

Posted on

It was the memo heard around the world, the one that led Google’s CEO to cut short his vacation to deal with a firestorm of criticism, and the one that reignited the perennial and fiery debate about sexism, women’s role in the tech industry, and political correctness. Lost in the discussion (and most media coverage) is a focus on the facts about men and women. Common Sense Advisory’s (CSA Research) recent survey on gender and family in the language services industry provides an evidence-based perspective from which to consider these issues. It suggests, if anything, that women often outperform men […]

Industry Trends & Innovation

Highlights from LocWorld29 in Santa Clara, CA

Posted on

As a 20-year localization industry veteran, I’ve been attending LocWorld conferences for several years in North America, Europe, and most recently, Asia. It’s always a whirlwind week of back-to-back meetings, networking events, and informative sessions. And, last week was no different! On behalf of Women in Localization, I’m delighted to share with you my Top 5 highlights of the week: 5. It’s so refreshing and inspiring to interact with students – the next generation of localization professionals. LocWorld29 had several students from Middlebury Institute of International Studies at Monterey (which happens to be my alma mater!) and Santa Clara University […]