Tag: Localization

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Women in Localization Announces New France Chapter Launch

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MOUNTAIN VIEW, California, USA, December 17, 2019. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is delighted to announce the launch of a new Chapter in France. This will be W.L.’s twenty-third (23rd) chapter. Leading the Women in Localization France (WLFR) Chapter is Amy Grace O’Brien, Language Intelligence Manager at Adobe. She is joined by Krystelle Daboval, Assistant Manager of Translation and Localization at FM Global, Cindy Yap Newk Pin, Web Localization Manager at Talend, Lydia Mancini, International Experience Manager at Adobe, Angelique Pillal, Project Manager, Text and Data Mining at Proxem and Anna […]

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Looking Back: What an Eventful 2019

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This year was a great year for Women in Localization and for me personally, also starting my new business Global Guild, with so many accomplishments to reflect on as my year as President of Women in Localization comes to a close. I am so proud of the many new milestones Women in Localization reached in 2019. We planned to open seven new chapters, but we may actually open eight by the end of this year (Russia, Eastern Canada, Colorado, Texas, India Los Angeles, and France (Italy in the works). So many new members and supporters have joined Women in Localization’s […]

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WHY LOCALIZATION IS KEY TO GLOBAL MARKETING

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More than 50% of online shoppers purchase from a company located outside of their home country. The marketing and selling of products beyond borders is a reality that even the smallest e-commerce company can benefit from. This is all possible because of constantly evolving technology. International markets that were previously inaccessible can now be engaged with. This results in increased opportunity and increased sales for businesses of all kinds. Global marketing is no longer an option for most businesses, it is essential for continued growth. And localization is key to global marketing. What is localization? And why is it so […]

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An Introduction to Subtitling

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SUBTITLING Subtitling is the process of translating spoken dialogue into written text on the screen. It is a type of audiovisual translation, with its own set of rules and guidelines. Uncle Tom’s Cabin was the first movie to be subtitled in the year 1903. In those days subtitles were known as intertitles. But after the introduction of sound in movies, the first showing of a subtitled movie was in the year 1929, The Jazz Singer with French subtitles. Since then, developments in technology have changed the way subtitles are created and presented on screen. SUBTITLER A Subtitler is the linguistic […]

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Growth Pains – How Nordic Food Start-Ups Shape their Products for New Markets

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Traditions in the food and beverage industry can be traced back hundreds of years, but unlike the common perception might suggest, long traditions are not stopping innovation. As Tua Björklund and her colleagues from Aalto Design Factory pointed out in their “Design Bites” study, there are many lessons we could learn from food start-ups. “The main motivation for our study was to accumulate knowledge so that we could educate and better train product development professionals and support product development and innovation in the food industry.”  Tua Björklund, 2018 According to Tua, storytelling and the use of social media was much […]

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Demystifying Global E-commerce

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On October 4th 2018 Capita Translation and Interpreting (Capita TI) kindly sponsored and hosted our W.L. UK Quarter Three event in their beautiful new offices in central London. The topic was global e-commerce, from the viewpoint of our three fabulous guest speakers, presented in a relaxed and informal environment where we could meet fellow women (and men) in the localization industry. Here’s how the evening unfolded. As with previous Women in Localization events, we kicked off with some drinks and nibbles and a chance to network and mingle. After introducing our sponsor and learning about Capita TI’s extensive range of […]

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Women in Localization 10th Anniversary Gala an Opportunity to Give Back

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SUNNYVALE, California, USA, November 13, 2018. Women in Localization (W.L.), the leading professional organization for women in the localization industry, is thrilled to announce their 10th Anniversary as an organization dedicated to supporting Women in Localization. They celebrated their anniversary by giving back to Translators Without Borders and inspirational wisdom from Silicon Valley leaders, Anna Yen and Lisa Stone. Members and supporters of Women in Localization gathered the evening of Friday, October 5, 2018 to celebrate the organization’s 10th Anniversary at Fairview Crystal Springs in Burlingame, CA. The gala event marked a decade since Women in Localization was founded to provide […]