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Transcreation Quality – What Defines It?

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Measuring translation quality has evolved with tried and tested metrics to evaluate linguistic accuracy and fluency. More often than not, these measurement techniques are applied to transcreation when a different approach may be more beneficial. Since creativity is at the heart of transcreation, the standard quality metrics often won’t cut it for measuring whether the […]

Personal & Professional Wisdom

Balance for Better – International Women’s Day

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Happy International Women’s Day to the AWESOME women around! It’s time to embrace the women power and leaning in together!  This is the year of “Balance for Better”. Excellence does not differentiate between genders rather it recognizes talent and taking it to the next level. In today’s times’ workplace gender equality can only be achieved where employees are able to get […]

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An Introduction to Subtitling

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SUBTITLING Subtitling is the process of translating spoken dialogue into written text on the screen. It is a type of audiovisual translation, with its own set of rules and guidelines. Uncle Tom’s Cabin was the first movie to be subtitled in the year 1903. In those days subtitles were known as intertitles. But after the […]

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New Skills For Translators

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  In our globalized, hyper-connected world, the role of translators has certainly become crucial but also increasingly complex. As professional linguists, our task no longer consists of “simply” reproducing a source text into a target language; now more than ever, we are required to be multi-skilled to meet the challenges of global communication in a […]

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Global Expansion Committee – 2018 Update

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Women In Localization has been expanding globally for the past few years and  going global Is methodically curated by a Committee. Women in Localization’s Global Expansion committee is chaired this year by Michele Smith, W.L. Board Member. Executive Director Kristin Gutierrez is responsible for partnering with Geo Managers Cecilia Maldonado for the North Americas, Miyuki […]

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The Lowdown on Translation Crowdsourcing: Overview and Benefits for Volunteers

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  Back in 2008, Facebook asked its users to help translate its then unlocalized site into other languages – within a year of launching this project, Facebook was available in 16 languages. Following Facebook’s success with translation crowdsourcing, other companies and organizations started to adopt the idea of utilizing volunteer translators for their localization needs. […]