Personal & Professional Wisdom

That Bittersweet Marketing Translation

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Read this: “The juxtaposition of fearlessness with utter indulgence. With a sophisticated tribute to perfumery’s most fabled material, Ambergris, this bold new juice combines the finest notes with the innate richness imbued by their contrasts.” That’s how the world treats us, marketing translators – relentless, I know. I re-read that beautiful utterance five times to […]

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Work from Home Tips in COVID-19 Times

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Working from home is easier for some and harder for others. As someone who works from home regularly, I would like to share with you some of my favorite tips and best practices that I have learned and tested over the years to make work from home work for you. 1.   Play around with our […]

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Subtitling for OTT Platforms in India: Overcoming Challenges

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Agencies are facing major challenges with resources and tech infrastructure while trying to meet the ever-increasing localization demands of OTT platforms in India. Many of these challenges exist for other world languages too. TRANSLATORS ARE NOT AN EXACT FIT FOR THE SUBTITLER ROLE No doubt there are many LSP’s in India who sell translation and […]