Read this: “The juxtaposition of fearlessness with utter indulgence. With a sophisticated tribute to perfumery’s most fabled material, Ambergris, this bold new juice combines the finest notes with the innate richness imbued by their contrasts.” That’s how the world treats us, marketing translators – relentless, I know. I re-read that beautiful utterance five times to […]
People the world over are losing their jobs because of this pandemic. Some of these jobs will come back; many are gone forever. Add to that the fact that many who have never done so before are now working from home – a new set of challenges for them, to be certain. For these people, […]
Look around you: this is your house and this is your life now. For some in our localization industry, this is just life as we know it. For others, it’s a new way that was hard to adapt to in the beginning. Now we are all pros at it. Worrying about the health of our […]
Headlines like “Tips for setting up your perfect home office space” are currently popping up like weeds, and I cannot help but think “I wish I had your problems”. For 2 months my husband and I have been co-working with our 4-year-old daughter – and to put it mildly – it has been a real […]
Working from home is easier for some and harder for others. As someone who works from home regularly, I would like to share with you some of my favorite tips and best practices that I have learned and tested over the years to make work from home work for you. 1. Play around with our […]
The Middlebury Institute of International Studies (MIIS) in Monterey, California, is one of the few schools around the world with a Localization-focused program for graduate students. It is therefore no wonder that students from all over the world come to Monterey to get their master’s degree in Translation and Localization Management at MIIS. According to […]
If you think of the real beating heart of our professional world, i.e. the millions of freelance translators working from their own homes, it’s easy to realize that remote work has been instilled in the DNA of our industry globally since forever, as a true enabler of anything we do. Every day, remote interpreters help […]
Agencies are facing major challenges with resources and tech infrastructure while trying to meet the ever-increasing localization demands of OTT platforms in India. Many of these challenges exist for other world languages too. TRANSLATORS ARE NOT AN EXACT FIT FOR THE SUBTITLER ROLE No doubt there are many LSP’s in India who sell translation and […]
I have been working for the past three and a half years as a Hindi subtitler with over two dozen global agencies who provide subtitling for OTT platforms. It has been a great experience with its share of ups and downs. I have come across great linguists and empathetic project managers who inspired a shared […]
THE OTT SCENARIO IN INDIA Since the launch of India’s first OTT platform BIGFIX in 2008, the OTT market in India has been continuously evolving. There are now about 40 OTT players in the market, ranging from global OTT platforms Netflix and Amazon Prime Video to local Indian platforms like Balaji ALT, Sony’s Liv, MX […]