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category: Personal & Professional Wisdom

Balance for Better – International Women’s Day

Happy International Women’s Day to the AWESOME women around! It’s time to embrace the women power and leaning in together!  This is the year of “Balance for Better”. Excellence does not differentiate between genders rather it recognizes talent and taking it to the next level. In today’s times’ workplace gender equality can only be achieved where employees are able to get […]

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An Introduction to Subtitling

SUBTITLING Subtitling is the process of translating spoken dialogue into written text on the screen. It is a type of audiovisual translation, with its own set of rules and guidelines. Uncle Tom’s Cabin was the first movie to be subtitled in the year 1903. In those days subtitles were known as intertitles. But after the […]

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Website Localization into Russian: Common Mistakes and How to Avoid Them

Website localization can be very challenging in general, and localization into Russian presents its own special set of challenges, starting with the Cyrillic alphabet and ending with different preferences and expectations of Russian speakers. These challenges can be broken into 2 categories: design and content. Both of them can be overcome with a little planning… […]

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New Skills For Translators

  In our globalized, hyper-connected world, the role of translators has certainly become crucial but also increasingly complex. As professional linguists, our task no longer consists of “simply” reproducing a source text into a target language; now more than ever, we are required to be multi-skilled to meet the challenges of global communication in a […]

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My Journey into the World of Globalization and Localization

Things started happening in October 2017 when I was a Director of Engineering at Perforce Software. I was given an opportunity to take the lead to drive and implement the localization of our core products and documentation to improve our footprint in the APAC market. Being in engineering and building products is one thing, but […]

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W.L. President Anna Schlegel Reflects on 2018 and the Secret Sauce for 2019

As the year is quickly moving toward its end, I wanted to give insight on how Women in Localization rolled this year. As President of the 2018 Board, I observe and pay a lot of attention as our Members, Board, Committees, Partners, Sponsors and Advisors drive leadership in our globalization profession. I try to read […]

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The Indian Market: Building A Case for Local Languages

India has become a giant marketplace in recent years. She is becoming a critical player in e-commerce as she starts the transition to a cashless society with online services like Paytm. This major transition arrived with a changing trend in globalization and with the increase in internet connectivity and the resultant e-commerce. Inevitably, the focus […]

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Global Expansion Committee – 2018 Update

Women In Localization has been expanding globally for the past few years and  going global Is methodically curated by a Committee. Women in Localization’s Global Expansion committee is chaired this year by Michele Smith, W.L. Board Member. Executive Director Kristin Gutierrez is responsible for partnering with Geo Managers Cecilia Maldonado for the North Americas, Miyuki […]

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The Lowdown on Translation Crowdsourcing: Overview and Benefits for Volunteers

  Back in 2008, Facebook asked its users to help translate its then unlocalized site into other languages – within a year of launching this project, Facebook was available in 16 languages. Following Facebook’s success with translation crowdsourcing, other companies and organizations started to adopt the idea of utilizing volunteer translators for their localization needs. […]

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Challenges and opportunities: How do you support complex medical clients?

If you are a business development manager for a localization company, focussed on winning new life sciences clients, what level of expertise and knowledge do you think is important to possess when talking to a new prospective buyer of your services? If you are a project manager in this field, how much knowledge is enough […]

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