Categories

I have been working for the past three and a half years as a Hindi subtitler with over two dozen global agencies who provide subtitling for OTT platforms. It has been a great experience with its share of ups and downs. I have come across great linguists and empathetic project managers who inspired a shared […]

THE OTT SCENARIO IN INDIA Since the launch of India’s first OTT platform BIGFIX in 2008, the OTT market in India has been continuously evolving. There are now about 40 OTT players in the market, ranging from global OTT platforms Netflix and Amazon Prime Video to local Indian platforms like Balaji ALT, Sony’s Liv, MX […]

With the increase in communication through the internet, scammers have found ways to practice among the people. The translation industry is no exception and is vulnerable to a wide variety of scams. At times the scam happens innocently without you knowing, only to find out after the damage is done. Unless you understand the red […]

Starting out in a career can come with many challenges. The localization industry is no different. As you get through your first three months, then six months, then one year, things start to get easier and you learn that you can face the challenges that are thrown at you. For those of you that have […]

As the school year draws to a close, we head into summer internship season. While more and more companies are offering localization internships, for some busy teams, it can be a challenge to invest in training someone who will only be around temporarily. With the right balance, internships can truly be win-win, so we asked […]

Being a professional subtitler for three yearsI have learned a lot from my mistakes and mentors. Here are a few tricks of the trade that help improve the quality of subtitles. Although these examples are in Hindi, the tips are helpful for subtitling in general. Do Not Translate A big no in the subtitling world […]

Are you attending the tech event of the year – Women of Silicon Roundabout – in London this June? If not, and you’re looking to progress your career, keep up to date with what’s happening in the industry, or simply want to hear some inspiring leaders share their thoughts and wisdom, you need to book […]

According to a study referenced in Scott Mautz’s article in Incmagazine called A 2-Year Stanford Study Shows the Astonishing Productivity Boost of Working From Home, remote workers are more productive and find it easier to concentrate when they work from a “private office” at home. Still, a lot of biases remain around remote employees who work […]

As summer approaches, students across the country are getting busy looking for an internship. At the Middlebury Institute of International Studies (MIIS) at Monterey, that work starts months in advance. Helen Jung and Amy Liu are currently finishing up their studies in Translation and Localization Management (TLM) at MIIS. We asked them to tell us […]

Measuring translation quality has evolved with tried and tested metrics to evaluate linguistic accuracy and fluency. More often than not, these measurement techniques are applied to transcreation when a different approach may be more beneficial. Since creativity is at the heart of transcreation, the standard quality metrics often won’t cut it for measuring whether the […]