Women in Localization 2014 Holiday Party!

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It is time to Celebrate!

Please join us to celebrate a phenomenal year of international growth,the launch of our mentoring program, and the diversity that makes Women in Localization so unique!

Tuesday, December 2, 2014 at 6:00 p.m.

Michael’s At Shoreline: 2960 Shoreline Blvd, Mountain View, CA 94043

Please RSVP by November 27th

WL - photo - holiday party - RSVP

Generously sponsored by SimulTrans and Women in Localization

About SimulTrans:

SimulTrans provides website, software, and document localization services, into over 100 languages. Celebrating its 30th annivesary,SimulTrans has enabled thousands of businesses to provide high-quality content to their international customers.

Management ownership allows an exclusive focus on customers and quality, as exemplified by ISO9001 and EN15038 certifications.  SimulTrans is proud to be home to many powerful women in localization, representing a majority of the company’s directors.  In addition to its headquarters in Mountain View, California, SimulTrans has offices in Boston, Berlin, Dublin, and Tokyo. 

Latest News

Women in Localization Launches the Pacific Northwest Chapter

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Professional women working in the localization industry in the Pacific Northwest now have a place to go to find mentorship, networking, and professional development.

Seattle, WA (PRWEB) September 05, 2014 – Press Release at PRWeb

Women in Localization, the leading professional organization for women in the localization industry, is pleased to announce the launch of the Pacific Northwest Chapter (WL PNW).

The Pacific Northwest region, encompassing Washington, Oregon and British Colombia, Canada, has a long history of technology. Some of the world’s leading software and high-tech companies were established here over 30 years ago. The growth of these companies, including Amazon, Adobe, Expedia, Facebook, Nintendo, Microsoft, Hewlett-Packard Co., Starbucks and Xerox, led to a concentration of localization professionals in cities such as Seattle, Portland and Vancouver, B.C.

“We are very excited to formally launch our first domestic chapter of Women in Localization outside of Silicon Valley,” states Eva Klaudinyova, a co-founder of Women in Localization and Executive Board member in charge of chapter management. “The second biggest concentration of Women in Localization members is in the Greater Seattle area, and that is the reason why, following the launch of our first international chapter in Ireland, we wanted to focus on the Pacific Northwest.”

Marina Hogan, the Manager of the Women in Localization PNW Chapter, goes on to state: “We will be hosting events throughout the year that will be open to all localization professionals in the Pacific Northwest region. The chapter welcomes members from Washington, Oregon and British Colombia, Canada. We are currently finalizing the program of activities to provide the PNW members with a forum that brings industry value, professional development, and networking opportunities.”

The inaugural event of the Women in Localization Pacific Northwest Chapter will be held in Seattle on September 9, 2014. This networking event, planned in conjunction with WL Board member Stephanie Gabriel and WL Member Courtney Hendricks, will give all members a chance to meet and find out more about the plans for the Chapter. All new members are welcome. To attend, please RSVP

If you are interested in joining the Pacific Northwest Chapter of Women in Localization, please contact mhogan(at)microsoft(dot)com and join these two LinkedIn groups:
Women in Localization – Global Organization
Women in Localization – PNW Chapter

Past Events

We are hosting our FIRST Women in Localization Mentoring Event

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Mentoring Event

Women in Localization is planning our next event. This time, we are focusing on our newly formed mentoring program.

This program has been a work in progress for a few years, and we are ‘over the moon’ to launch it under the guidance of Loy Searle and Teresa Marshall. – our newly added Board Members (learn more about Loy and Teresa here).

We all know that the globalization industry continues to grow at double-digit rates each year, and it is critical that professionals understand the opportunities and available career paths,” states Silvia Avary, Co-founder and Chair of Women in Localization. With that in mind, she explains that “Our upcoming speed mentoring event will be a high-energy, fun event and we encourage professionals of all skill sets and experience levels to attend.”

The upcoming Speed Mentoring event is scheduled for Thursday, September 25 at NetApp’s global HQ in Sunnyvale, CA.  The event will feature mentoring opportunities across a variety of functional areas, and Women in Localization is seeking professional mentors with 10+ years’ localization industry experience and a willing heart.

For further information and to register please click here.

Hope to see you all there!

WL Board Members


And Global We Go!

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Women in Localization Launches First International Chapter in Ireland

Our Women in Localization organization is delighted to announce the launch of their first international chapter.
The inaugural event of the Women in Localization Ireland Chapter was held in conjunction with the Localization World Conference in Dublin, Ireland on June 6. Read more about our first Chapter in Ireland here!

If you interested in joining the Ireland chapter of Women in Localization, please send an email to and join these two LinkedIn groups:

Women in Localization – LinkedIn Group Page

Women in Localization – Ireland Chapter


Luciana Vecchi – Board Member



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Women in Localization is planning an upcoming “Hot New Tools” event to take place June 25 in Silicon Valley and we invite you to join us!

Come and learn from the pros the latest “Hot New Tools” in Globalization and stay for casual networking prior to and following the panel – with wine and hors d’oeuvres!

Be sure to register HERE

Thank you Intuit for hosting our event.

See you there!

hot new tools event




Language at the core: Mega Trends in Globalization

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Please join Women in Localization for an inspiring discussion with a senior-level executive followed by fun industry networking sponsored by Eleks, on April 3 at 6 pm at LinkedIn headquarters in Mountain View!  


Paula Barbary Shannon

Paula Barbary Shannon, Chief Sales Officer at Lionbridge, will present a thought-provoking message entitled “Language at the core: Megatrends in Globalization”.  The discussion will cover Paula’s experience as an executive in the localization industry, the mega shift of Language as “an end” to a world with Language as “a means”, and a motivational call to action for the audience to pursue their own professional “evolution”.

Prior to joining Lionbridge in 1999, Paula was the Chief Marketing and Sales Officer for Alpnet, Inc., now SDL. She has more than 24 years of experience in the industry, including 10 years in senior roles with Berlitz International in California, Washington, D.C., and Canada.

Paula Shannon is fluent in English, French, and Dutch, and functional in German, Spanish, and Russian. Educated in Canada, Belgium and the US, she holds a B.A. in Russian and German with a minor in Linguistics from McGill University, Montreal, Canada. Paula is a Board Member at the non-profit organization Translators without Borders.

She has previously served on the Board of TAUS Data Association (TDA), several Montreal technology start-ups, and also the Board of the FTQ – Île de Montréal, the venture fund ‘arm’ of the FTQ development capital fund.



Event: Language at the core: Megatrends in Globalization

When: Thursday, April 3 2014

Time: 6-9PM (PST)

Where: Linkedin Headquaters – 2061 Stierlin Ct, Mountain View, CA


Women in Localization Board Team

About our SPONSOR – Eleks:

Software is Eleks’ core competence. Their extensive software development expertise comes in handy for software and games localization projects, where superior technical skills are needed. Eleks localization business unit was started in 2004 and has 180 team members now, with international presence in Ukraine, the UK and the US.

Go Global Or Go Home (4 Ways To Win) – Forbes Magazine by Anna Schlegel

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By Anna Schlegel, NetApp’s director of globalization strategy

So, you want to be a truly global organization? Making that a reality is a complex process—especially for companies that don’t have globalization expertise in their DNA quite yet.

It’s a discipline. And you can’t wing it. But if you can master this, you can own the world (or, at least, a piece of it!)


Screen Shot 2014-03-16 at 9.00.30 PM


So, you want to be a truly global organization? Making that a reality is a complex process—especially for companies that don’t have globalization expertise in their DNA quite yet.

It’s a discipline. And you can’t wing it. But if you can master this, you can own the world (or, at least, a piece of it!) world-map--haveacookie--cc-by-sa

Succeeding outside your home country is a desire for all top companies. Wherever you call home—be it the United States, the United Kingdom, Japan, or India—growth outside your own borders is completely different from growth inside.

Don’t underestimate how hard this is: Markets are volatile, and apparently “global” employees may not be plugged into the global realities. So how do you focus your teams towards the agility to hit hard in the countries that matter?

Let me share with you my four habits of successful global companies:

1. Have A Global Growth Model
You can’t execute on a plan until you have a plan.

Get your sales and strategy executives to carefully map out three types of countries:

  • Revenue generating
  • Sustaining
  • Opportunistic

Choose your own labels, but map countries into categories. For example:

  • Countries that will bring you the most revenue
  • Countries where you’ll use partners exclusively
  • Countries where you’ll only sell direct
  • Countries with a mixed model

The idea is to help your company rally around the biggest opportunities, and discover what to do for the rest.

Having a model—and communicating it—allows downstream teams to make investments and tradeoffs. Don’t let your teams guess.

2. Educate The Company On The Global Growth Model
Now that you have a plan, and leaders are clear and agree on a growth model, make it known.

Develop an education strategy around it. Start from the top and work your way down. Do it often, with leadership at the front setting a clear message of the importance of this strategy.

Companies that explain to their employees how to interpret country priorities have much higher chances of succeeding globally. Don’t keep it at the executive level. Don’t keep it just within sales: Let your Web teams know, let your paid-media teams know, let your engineers code for those countries.

Make it a rallying cry and focus, focus, focus. Make it an executive mandate.

I remember the day Eric Schmidt told a Google all-hands that everyone was going global. They had three months to launch several utilities and programs in a large set of languages. Go! No questions. Period.

Focus your budgets, realign your thinking, and make it happen. Accept no excuses.

To be number in one in your market, you need to invest, prioritize and be committed. What this needs is a response from each department to this rallying cry. Don’t let it just happen organically.

3. Create A Globalization Team
You have the plan, you have a strategy. Now build the team.

Once the model is known, there will be questions. Enabling, coaching and consulting will be needed, and roadmaps will need to come to fruition. The globalization team will help keep it all together and connect the dots.

The team should oversee internationalization and localization efforts. The team should understand cross-company roadmaps. They can also educate departments on what others are up to.

You don’t need a full-blown team if you’re new at this, but believe me: Without a globalization team, your strategy will fail.

Have the team report at the CEO-staff level once a quarter. They can report on how the strategy is progressing, how it’s being implemented across departments, and provide insight into what they’re seeing.

4. Introduce “Global” Into Your Hiring Strategy
The plan may be brilliant, the education superb, and your globalization team set up. But there’s one more ingredient—perhaps the most important of all: Hiring professionals who have “global” in their DNA.

This involves being able to put your “field glasses” on, or being able to pretend you are working in another country besides your own. This person can see how an idea or program will resonate and work in other countries.

Hire people across the company who’ve run global programs before. They should have actually been successful and impactful in more than one country.

Make globalization part of your interview process. Avoid giving someone a “global” role if they can’t prove it to you. Having Global in your title means you know how to deploy, think, strategize, localize and plan to be successful in the countries in your global strategy.

A multibillion dollar company can’t afford managers who don’t know how to make the proper investments outside of Headquarters.

The Bottom Line 
As a leader, your focus on consistency should be unwavering.

Just as you do in your home country, get under the skin of the international audience. Live and breathe what they demand. If you’re going to talk the talk, you’ve got to get into their shoes—and walk the walk.

How global are you? Weigh in with a comment below, and follow Anna N. Schlegel (Google+) @annapapallona (Twitter).



Women in Localization Board Members nominated for the Voices of Global Innovation Award by SDL/Fortune Magazine

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we are pleased to announced that two Women in Localization Board Members, Anna Schlegel and Luciana Vecchi, have been awarded the “Voices of Globalization” award by SDL/Fortune Magazine. You can learn more about the “Voices of Globalization” award here.

We are so very proud of Anna Schlegel and Luciana Vecchi for not only spreading the word on Globalization but most importantly, for sharing their knowledge on the crucial importance of Globalization for any company who wants to succeed in today Global World.

 Voices of Global Innovation




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1200-Member Globalization Professional Organization announces 2014 Board and plans  international Chapter expansion

San Francisco, CA – January 23, 2014 – Women in Localization (WL) (, the leading professional organization for women in the localization industry, recently welcomed their new Board for 2014, each of whom is returning to complete a two-year term appointment.

Silvia Avary-Silveira, co-founder of the organization, has been elected Chairwoman for 2014, assuming the reins from Anna N. Schlegel, another original founder, who will assume the position of Senior Advisor, continuing her writing and speaking engagements on behalf of the organization. Eva Klaudinyova, a third co- founder of WL, will concentrate on the group’s international Chapter development.

Other returning Board members include Luciana Vecchi, who will oversee the Women in Localization digital presence, as well as assist with the organization’s partnerships; Stephanie Gabriel, Liesl Leary, and Allison McDougall will continue to elevate the visibility of the organization through public relations, social media, and industry events; Katell Jentreau, in collaboration with Stephanie Gabriel, will spearhead Women in Localization events

“2013 served as a tremendous springboard for Women in Localization, as we experienced increased interest in the organization in the U.S. and beyond.  The fact that our membership grew by25% is a testament that our mission resonates with women in every country and across cultures,” said Silvia Avary-Silveira, Chairwoman.  “Together, the Board is excited to take the organization to the next level, both in terms mentoring opportunities as well as launching new international Chapters. ”

The first international Chapter of Women in Localization will be formed in Ireland, and plans are underway to introduce this in Q1.  Women in Localization is also fielding interest from members in the UK and China.

About Women in Localization

Women in Localization was founded in 2008 and is the leading professional organization for women in the localization industry.  Its charter is to promote professional development, networking, and continuous education among its rapidly-growing global membership. Started in the San Francisco Bay Area, Women in Localization is currently expanding its membership to include women across the globe, encouraging members to meet in local geographies. To learn more, visit or


Contact Info:

Allison McDougall

Lionbridge Technologies, Inc.



Meet Women in Localization Group At Localization World Conference

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SAN FRANCISCO, Sept. 12, 2013 /PRNewswire/ — Women in Localization, the leading professional organization for women in the localization industry, will be speaking and supporting its membership at Localization World Silicon Valley October 9-11th inSanta Clara, CA.

On Thursday , October 10thSilvia Avary-Silveira from NetApp and Eva Klaudinyova  from VMware, Inc., both Women in Localization Board Members and Founders, will be presenting with Regina Bustamante (Guidewire) on the growing need for companies to have a formal globalization strategy in order to help them capitalize on global growth opportunities and country readiness, evangelize best practices and ensure their companies implement globalization-friendly strategies and processes.

Anna Schlegel, Chairwoman and Founder of Women in Localization, has been collaborating with the organizers of Localization World and a group of peers in the industry to develop a conference program that appeals to everyone in the globalization industry regardless of role or years of industry experience.

“As a member of the Localization World conference planning committee, I am delighted to see Women in Localization members contribute to this key globalization industry event,” states Anna Schlegel, Women in Localization Founder.  “This year’s program is particularly strong, with tracks ranging from Global Business, to Translation Automation and Global Web.”

Women in Localization will also host an informal meeting over lunch for women to network, discuss issues related to women in localization, and meet the Board members. We encourage attendees to stop by our table and find out more about Women in Localization and how we can work together to increase our participation and influence in this rapidly developing industry.  Attendees  will receive a complimentary Bead for Life bracelet, which supports economic opportunities for women in Uganda.

About Women in Localization
Women in Localization was founded in 2008 and is the leading professional organization for women in the localization industry.  Its charter is to promote professional development, networking, and continuous education among its rapidly-growing global membership. Started in the San Francisco Bay Area, Women in Localization is currently expanding its membership to include women across the globe, encouraging members to meet in local geographies. To learn more, visit or and  #WomenInL10N

Contact Info:
Allison McDougall, Stephanie Gabriel, Liesl Leary
Women in Localization PR Team


SOURCE Women in Localization